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‘We The People’ wine brand aims to bolster conservative causes with pro-America focus

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CHECK OUT WeThePeople.store for best SWAG!

BizPac Review is proud to be partnered with We the People wine.

BizPac Review is proud to partner with a new wine brand featuring a pro-America focus that aims to boost and promote causes that are near and dear to conservatives.

‘We The People’ is an American brand dedicated to Conservative values,” the website notes. “American exceptionalism, free markets, religious freedom and limited government are what we stand for.”

What makes We The People unique is that the company unabashedly proclaims support for conservative politics, candidates, and issues, noting that “a portion of the proceeds from each bottle sold will go directly towards supporting candidates and causes that reflect the values our community stands for.”

In recent years, scores of American corporations have come out in support of left-leaning causes such as Black Lives Matter, which espouses, among other issues, defunding local police departments.

Sports leagues have done the same, especially this year following the George Floyd incident in May, which triggered protests and riots that were eventually taken over by Antifa- and BLM-aligned militants, according to Attorney General William Barr.

“We have evidence that Antifa and other similar extremist groups, as well as actors of a variety of different political persuasions, have been involved in instigating and participating in the violent activity,” Barr said during an early June press conference. “We are also seeing foreign actors playing all sides to exacerbate the violence.”

But the shift to left-leaning causes by the NBA, MLB, and NFL have likely led to viewership declines as millions of fans who reject the politics the leagues are pushing have stopped watching. The NBA, in particular, was hard-hit this year as the league went all-in for BLM and other racial messaging.

To that end, We The People has chosen instead to focus on the more unifying message of emphasizing traditional America.

“We have hand-crafted our premium California wine to reflect our American values,” the company notes.

As for the wines themselves, the company says, “We emphasize the wine’s fruit and acidity rather than alcohol and tannins, achieving elegance and balance for the perfect finish. Our California wine pairs well with a broad range of palates making it the perfect table wine.”

The company offers a dark Cabernet Sauvignon, as well as a Chardonnay, both of which are produced in California’s fertile and award-winning Wine Country, and it’s debuting just in time for the holidays.

The Cabernet “boasts a deep ruby and purple hue with flavors of blueberry and cherry. Soft tannins round the full-bodied mouthfeel with a velvet finish,” the company’s site notes.

Meanwhile, the Chardonnay “appears with gilded straw color and invites with aromas of white flowers,” the company site says, adding: “Stone fruit and baked apples drive the flavor profile while a medium body balances fresh acidity in its clean finish.”

The launch of We the People is also well-timed to take advantage of the approaching holiday season when wine sales traditionally peak.

And for a limited time, as more Americans are staying at home due to the lingering COVID-19 pandemic, the company is offering a special $1 shipping on deliveries of three or more bottles, the website notes.

Jon Dougherty

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