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Sterilization and conformity continue as former Redskins debut new LAME name for 2020

(Photo by Timothy T Ludwig/Getty Images)

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In what amounts to a side effect of the media’s embrace of the Black Lives Matter political movement in a presidential election year, Washington Redskins owner Dan Snyder finally caved to the social justice rage mob and announced last week that he will change the NFL team’s name.

On Thursday, ten days after that announcement, the team rolled out its new name to replace the name in place for 87 years: Washington Football Team.

That’s it.

No pomp and circumstance there, just a plain moniker — which does match the plain product Snyder has been putting on the field of late.

The team announced the move on its website, which remains for now: Redskins.com.

The color scheme will not change, according ESPN’s Adam Schefter.

“It will still use burgundy and gold. The Redskins logo on the helmet will be replaced by the player’s number in gold,” he tweeted.

The left has long been after Snyder to change the team name, claiming Redskins was racist, though many Native Americans were proud of how they were portrayed by the team. The owner had vowed he would “never” change the name, but with the media’s success in establishing a suspect narrative of racially-motivated police brutality and inequality being rampant in America, the walls were collapsing around Snyder.

While only temporary, the new name is lame nonetheless.

Executive vice president and chief marketing officer Terry Bateman said the team wants to include fans, business partners and alumni in the process and that takes time, the liberal sports network ESPN reported.

“You’re doing a rebranding process that correctly takes 12 to 18 months,” Bateman explained. “If you want to do it right, you have to take a deep breath, take a step back and go through the process. We want to do it right, we want something thoughtful and inclusive and smart and bring a lot of points of views into this and come out the other side with something everyone is proud of and can rally behind.

“It feels organic and natural to do this. I love the look of what we’ve done. It’s really strong. I like the logo and the uniforms and the colors,” he added. “It’s a tremendous amount of work to go through this. The new will go up and the old will go down.”

The new name did not go over too well in the real world.

Former Washington quarterback Mark Rypien, a Super Bowl champion, slammed the move in a tweet — the Washington Post reported that the account was indeed his.

Of all the responses, the most ominous came from former Dallas Cowboy Dez Bryant, who suggested the lame name means the team is not expecting the league to play this year.

As some players are beginning to report, to include QBs, there are still critical issues being ironed out by the league and the NFL player’s association.

There was also a theory put forth that Snyder knew the team was going to be hit with sexual misconduct allegations, which occurred last week, and used the name change as a ploy to escape harsher criticism.

Speaking of theories, there’s this doozy offered by Ben Domenech, co-founder of The Federalist.

The NBA’s social justice king, Lebron James, simply ridiculed the team, all of which proves there’s no satiating the left.

Here’s a sampling of other responses from Twitter:

Tom Tillison

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