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Emergen-C has chilled response to ‘quarantiniii,’ but Aviation Gin hits it out of the park

March 16, 2020 | | Print Article
Screengrab YouTube, Absolut Drinks

With balcony serenades and flash mob choirs, Italy has raised the bar when it comes to COVID-19 “social distancing” and other means of quarantines.

But a social media user under the name Marilyn Starkloff created her own solution to weathering the storm, introducing the “quarantiniii.”

A tweet from the account featured a drink in a martini glass, an opened packet of the powdered vitamin supplement Emergen-C and a half-empty bottle of Aviation gin.

“Time for a quarantiniii??,” the tweet read, along with a masked emoji and green martini glass.

Under different circumstances, Emergen-C would surely love the gratuitous plug, but not in this case.

The company responded to Starkloff’s post: “We do not recommend taking any of our products with alcohol.”

And while that may have been the corporately responsible thing to do, Aviation saw it in a different light.

Hitting it out of the park, the gin company responded: “While everyone should take precaution during these times we do not recommend having a ‘Quarantini’ or any alcohol if you’re feeling under the weather. If you’re feeling fine and of legal drinking age, a little extra Vitamin C consumption doesn’t hurt.”

Social media users saw things in a similar light, siding with Starkloff over Emergen-C.

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With the coronavirus shutting down most forms of entertainment around the globe, social media lends itself well to the circumstances, and Starkloff let her sentiments be known in replying to a user telling the company, “You’re not the boss of us. Especially after we purchased that stuff.”

Here’s a sampling of other responses from Twitter:

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In the end, it’s hard to argue that the real winner here was Aviation Gin — this is one company that doesn’t look a gift horse in the mouth.

Although, the apparently fun-loving Marilyn Starkloff seemd to be having a great time, as seen below when she recognized that Aviation Gin owner Ryan Reynolds retweeted the response from his company.

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Tom Tillison
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