Kneeling Kaepernick ad wins Emmy for Nike

On Sunday, former NFL quarterback and current social justice warrior Colin Kaepernick’s ad received an Emmy Award in the “Creative Arts” category. He both starred in and narrated the ad.

The ad, titled “Dream Crazy,” was created for Nike, for whom Kaepernick has worked since he was let go by the San Francisco 49ers.

The commercial itself was quite inspiring, with an overall message that impressed upon viewers that it doesn’t matter who you are, how you grew up, or what you want to do – there is nothing stopping you from accomplishing your goals. “Don’t ask if your dreams are crazy. Ask if they’re crazy enough,” the ad concludes, suggesting that the bigger the dream, the better. These are usually values that we attempt to instill in our children while they’re still young and idealistic enough to believe they can achieve anything they set their minds to.

The spot was created by Wieden+Kennedy, and “focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.”

Watch below:

The spot was nominated alongside Apple, Netflix, and Sandy Hook Promise.

But should a guy who got famous not for his athletic prowess, but for angering a nation with his disrespect, be receiving an award for highlighting actual achievements from actual athletes? Apparently the people who hand out Emmy Awards thought so.

The ad even included the controversial line “Believe in something even if it means sacrificing everything” which you’ll remember from the big reveal between Kaepernick and Nike, where the phrase was emblazoned upon an artistic black and white close-up of the former footballer’s face.

It didn’t take long for social media users to create their own versions of the photo, with some meant to be funny, and some meant to make people think:

It says a lot about America when you can play professional football (poorly), be fired for irritating half of the country, and still go on to be an Emmy Award-winning Nike employee who creates commercials starring other athletes who excel in their chosen sport.

God bless America.


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