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Gender pay gap closed with new Ms. Monopoly game

September 10, 2019 | | Print Article

Hasbro is launching another remake of an iconic board game but this time with the goal of celebrating female empowerment.

And many women are not happy about it.

Coming to toy shelves later this month is Ms. Monopoly, a new twist on the classic game that “spotlights women who have challenged the status quo,” according to Hasbro.

(Image: YouTube screenshot)

Ms. Monopoly’s image on the box cover is the first time in the game’s history that the iconic mascot, Rich Uncle Pennybags, has changed, replaced by his niece, a “self-made investment guru” in the updated version that gives female players an advantage.

“Ms. Monopoly marks the first time in the game’s history where a new mascot will grace the cover,” Hasbro told “Good Morning America” in statement, adding that while “Mr. Monopoly is a real-estate maven, Ms. Monopoly is an advocate whose mission is to invest in female entrepreneurs.”

Hasbro describes the new version as “a fun new take on the game that creates a world where women have an advantage often enjoyed by men.”

“But don’t worry,” the company added, “if men play their cards right, they can make more money too.”

Women playing the new game will collect 240 Monopoly dollars when they pass “GO” while men will continue to collect the usual 200.  Women will also start out with $1,900 while men get just $1,500.

And that’s not the only change to the game as the traditional property spaces on the game board have been replaced as have the game pieces. Instead of a thimble or a top hat, players compete using pieces representing a notebook and pen, a jet, a barbell, or Ms. Monopoly’s white hat.

More recognizable elements from classic Monopoly games, such as chance cards, luxury taxes and even jail, are still included in the new woke female empowerment version.

“Ms. Monopoly gives new meaning to the franchise, as properties are replaced by groundbreaking inventions and innovations made possible by women throughout history,” Hasbro explained in a caption accompanying a video in which young female inventors and entrepreneurs were given a copy of the new game along with $20,580 in real money.

“From inventions like WiFi to chocolate chip cookies, solar heating and space station batteries, Ms. Monopoly celebrates everything from scientific advancements to everyday accessories – all invented by women,” the statement read.

“With all of the things surrounding female empowerment, it felt right to bring this to Monopoly in a fresh new way,” Jen Boswinkel, senior director of global brand strategy and marketing for Hasbro Gaming, told USA Today. “It’s giving the topic some relevancy to everyone playing it that everybody gets a turn, and this time women get an advantage at the start.”

But getting that advantage is not a winning idea for many, according to many on social media.

Ms. Monopoly, which follows on the heels of last year’s release of Monopoly for Millennials, is not getting a warm welcome from many Twitter users who have slammed Hasbro for “insulting” women rather than empowering them.

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Frieda Powers
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