Pro-life warriors Carla Daddesi and Abby Johnson are joining forces to promote what they believe is the first pro-life fashion brand with the purpose of celebrating the “culture of life” (COL).
The brand, launched in January of this year, is called COL1972. The year 1972 is when the Supreme Court’s Roe v Wade decision made abortion legal throughout the United States, with the resulting number of abortions exceeding 61 million to-date. Johnson became a household name after the recently released 2019 movie, ‘Unplanned’ swept through the country, gaining momentum for the pro-life movement.
Daddesi and her three teenage daughters operate COL1972 with the mission of providing women with beautiful, modest clothing and to raise money for pro-life organizations.
According to Breitbart, Johnson joined the fledgling clothing company as the brand’s global ambassador, as a means to find a “practical way to advance the Christian faith and pro-life values.” Johnson is a former Planned Parenthood clinic director who had an epiphany that was made famous thanks to the movie “Unplanned,” and that led to her new career as an author and leader in the pro-life movement.
We are elated to have the one and only @AbbyJohnson as our very first Global Ambassador! She epitomizes our Life Tribe! She is beautiful and bold all for Life! Expect lots of amazing fashion for life statements! Because Life is ALWAYS IN STYLE! ???? https://t.co/GaBINSrFr2
— COL1972 (@COL1972official) May 21, 2019
— COL1972 (@COL1972official) April 17, 2019
The idea to develop a pro-life clothing line was germinated in February 2017 when Daddesi said she was appalled to find out how many fashion brands support Planned Parenthood, as outlined in a Forbes magazine article during Fashion Week in New York City. The article listed 40 companies, to include:
3.1 Phillip Lim
Alice + Olivia
Cushnie et Ochs
The Forbes article reported pink buttons saying “Fashion stands with Planned Parenthood” were passed out along the Fashion Week runways.
Daddesi said that she and her daughters had already developed a boycott approach when it came to not supporting any business that supports the abortion industry. But in 2017, Daddesi was inspired with a grand idea — to create a brand that gave women beautiful clothes and a clean conscience.
“The joke was we had to start a fashion line if we wanted to get clothes,” Daddesi told Breitbart.
In conjunction with the brand, the Daddesi family formed the COL1972 Foundation which provides a channel to give 10 percent of all profits to pro-life organizations.
Since the launch, online sales have been growing steadily. The first clothing line is designed to appeal to a pro-life Generation Z and Millenial demographic that Daddesi says numbers 9-million potential customers.
New lines are in the works, including the Abby J collection which will debut in mid-June and a Tweens collection that will come later.
A while back, knowing that the fashion world supported abortion, Johnson had posted on her Instagram account that she wished there was a one-stop place to shop for clothes that supported the pro-life cause. One of the Daddesi daughters saw that post and eventually, the partnership was formed.
“I don’t have a lot of time, and I worry about what I’m going to wear or if I need to accessorize,” Johnson said. “Some people have that gift, and I’m not one of those people.”
“I think more and more people are honestly looking for that,” said Johnson.
— COL1972 (@COL1972official) May 26, 2019
This is how COL1972 spends Memorial Weekend.?? pic.twitter.com/R22hA91Vhl
— COL1972 (@COL1972official) May 25, 2019
— COL1972 (@COL1972official) May 16, 2019
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