President Donald Trump’s 2020 campaign manager, Brad Parscale, is confident that the president has a chance to flip a few blue states, which, if successful, would result in an even larger Electoral College landslide than in 2016.
Appearing on CBS’ “Face the Nation,” Parscale said they are “light years ahead of any campaign in history” when it comes to reaching voters directly.
“Running a reelection is a lot about marketing, advertising, understanding data and analytics,” he told anchor Margaret Brennan. “Building out foundational structures to understand the president’s message and how to deliver it.”
Parscale also noted that the Trump campaign has already raised $115 million, saying 95 percent of that money is “small dollars,” coming from individual donors.
“One nice thing about small dollar donations is that it lets people connect and know they’re buying into the movement,” he said.
And while they understand Trump must carry states he won in 2016, which includes Michigan, Pennsylvania, Wisconsin and Florida, Parscale is also eyeing New Mexico, New Hampshire, Nevada and Colorado as states that could be in play.
“I can go across America and say, hey, here’s a voter in Minnesota that if I know I get, 26,000 of these — perfect people to show up that didn’t show up last time — I can flip that state,” he explained. “So what I do, go find them now. We are spending millions of dollars a month, light years ahead of any campaign in history to build a foundation of who we need to market to, what we need to understand and what we need to say to them and how exactly to deliver it to them.”
This prompted Brennan to ask where the campaign is most focused.
“There are some key states, obviously we have to go back and win Michigan again, Pennsylvania, Wisconsin,” Parscale responded. “We plan on also being in Minnesota very soon. I think New Mexico is in play in 2020. I think New Hampshire. I think we continue to grow the map. I think Nevada, you know, even Colorado.
“And so those are states we did not win in 2016. I think are open for 2020.”
When asked how much of the ground game is still part of the strategy, Parscale said they “are sitting on the largest ground game in history,” planning on fielding up to 1.6 million volunteers in the 2020 election, up from 700,000 in 2016.
“In every single metric we’re looking at being bigger, better and badder than we were in 2016,” Trump’s campaign manager added. “But this time we are not out there trying to prove we can do something. The president’s proved he has done it, and now we just have to deliver what he’s done.”
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