A San Francisco-based production company’s gun control ad that seemingly encouraged teens to steal their parents’ firearms and take them to school, is back in the spotlight thanks to a tweet by National Rifle Association spokeswoman Dana Loesch.
Posted to YouTube in 2014 by Sleeper 13 Productions and film director Rejina Sencic, the ad showed a teen boy entering his mother’s bedroom, retrieving her gun from a drawer, stuffing it into his backpack and then taking it to school like a school shooter might do.
The ad then flashed to his school, where the boy approached his teacher, slowly removed the gun from his backpack and then placed it on her desk.
“Can you take this away? I don’t feel safe with a gun in my house,” the boy then said.
The Washington Times confirmed at the time that the ad was filmed at the North Oakland Community Charter School in California with the school’s permission. The school’s executive director noted though that officials hadn’t been aware of its controversial content when they’d granted permission.
The content is controversial because it encourages children to partake in crimes — including “weapons theft, illegal concealed carry and carrying a weapon on school property” — and places kids at the risk of becoming school shooters or falsely being labeled a school shooter.
“Unbelievable,” the Texas-based gun rights group Texas Open Carry reportedly commented on the ad before Sleeper 13 Productions removed it from its YouTube page.
“So, let me get this straight. Kids should steal guns from their parents when they aren’t looking (crime), take guns to school (crime), and give that stolen property to an ‘authority’ figure (crime) because they don’t ‘feel’ safe. Is that about right?”
A copy of the ad still remains available on Sencic’s YouTube page.
The ad popped back up on the public’s radar again this week thanks to a tweet by NRA spokeswoman Dana Loesch, who apparently had never seen it before.
Check out her tweet and other reactions to the ad below:
No kids, don’t ever do this. Holy cow. https://t.co/r4Mnla36h6
— Dana Loesch (@DLoesch) October 26, 2018
This ad should be shut down. It not only tells kids to bring a gun to a school, it tells them to steal from their parents. How could anyone put out such an irresponsible and dangerous ad?
— Christine Lord (@ChristineRLord) October 26, 2018
Loony lefty logic: Guns are dangerous so no one should handle them but, kids should steal them from their parents. How stupid are liberals? What if the gun is loaded and it goes off as the kid is stealing it? What if they decide to shoot up the school while on the way?
— Mike Walters (@mwlm75) October 26, 2018
The makers of this PSA should be jailed for endangerment. Urging kids to handle of a firearm is INSANE from both a safety and legal standpoint. Not to mention involving the commission of multiple felonies.
Video urges kids to steal their parents’ guns https://t.co/FfK7cOexUw
— Damn True (@DamnTrue) October 25, 2018
Encouraging kids to take guns to school. What could go wrong?
— Tom Fisher (@FisherThfish) October 26, 2018
Why? What’s wrong with:
– stealing from your parents
– bringing stolen goods to school
– bringing guns to school
— Roberto Novoa (@rnovoa_fishing) October 26, 2018
That has to be some of the WORST advice I have ever heard. 😧
— Rachel Clark (@therachelife) October 26, 2018
The film production company that created the ad has not posted anything new to its Facebook page since scandal erupted in late 2014. There is however still a link to Sencic’s copy of the ad, as well as thousands of comments from other exasperated Americans.
While the page hasn’t been banned yet, its lack of updates and followers suggests it’s pretty much dead, and rightly so, or many would no doubt argue given its horrible judgment.
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