The Gap’s back-to-school advertising campaign has sparked backlash for including a young girl wearing the Sharia-mandated hijab.
The advertisements of denim-clad school children including one young girl in a hijab are meant to push diversity, but have sparked outrage and even boycotts, according to the Florida Family Association, citing an article in BareNakedIslam.com.
Some on the left celebrated the inclusion and diversity supposedly being touted by the Gap, actually believing the campaign empowers females around the world.
Back to school ad for Gap.!! This makes me so happy OMG.!?? pic.twitter.com/n97dogf25H
— Hamdia Ahmed (@hamdia_ahmed) August 5, 2018
Must-haves for back-to-school: so-soft Superdenim, a print bomber that matches your personality, and a best friend who’s always got your back. Shop the looks: https://t.co/LSKpuV9odu. #GapToSchool pic.twitter.com/RVplEWcGWs
— GapKids (@GapKids) July 31, 2018
Gap definitely deleting the GAP between different color races and religion✌✌
— Shiree Zaidi (@zaidi19857) August 7, 2018
But many others were outraged by the clothing company’s blatant marketing ploy that misrepresented the reality.
As a child I was forced to wear a hijab and a face cover in black !!! I did not have a choice or a say in this !! Shame on you for promoting child abuse! Hijabs do take away a lot from normal childhoods! This is not inclusive this is abusive !! I am speaking from experience!
— shosho (@shoshoalmotiri) August 8, 2018
Iranian women are jailed because they take off her hijab, and you, you promote the hijab for children, it is so disgusting…!
Shame on you ! #BoycottGap
— Lila Amadei (@LilaAmadei) August 8, 2018
Gap: promoting the abuse of women in a culture that makes women cover their head, denies them an education, performs ritualistic maiming of girls, and accepts rape as a matter of course.
— Momma G (@DaisyPickle6) August 7, 2018
Canadian journalist Sophie Durocher of the Journal de Montréal shared that she almost choked when she saw the ad.
In France, the ads have so enraged the secular country that Anne-Christine Lang, an elected French politician, called for a boycott of Gap.
— Anne-Christine Lang (@AChristine_Lang) August 9, 2018
“I’ll never accept seeing little girls in veils. I will never go to Gap,” tweeted Lang, deputy of Onward.
A petition on Change.org that has garnered nearly 8,000 signatures declares, “The veil is not child’s play.”
“We are asking GAP in Europe to disassociate itself from the GapKids campaign, #GapToSchool, who dares to place a girl with a hijab in the middle of children from different cultures, as if the veil were a colourful dimension that adds to social diversity. The veil is not a fairy tale!” the petition reads, according to Voice of Europe.
“This campaign trivialises the wearing of the veil, it gives a joyful and fraudulent image. We do not stop progress: today veiled, sexually marked at 10 years, tomorrow prevented from playing sports and bathing without a veil, the day after tomorrow excised and forcibly married?” it continued. “We ask GAP in Europe to comment on this sensitive issue and not use this type of sexist campaign to sell clothes.”
Although the Gap used models in headscarves in a 2017 campaign, the idea that a young girl would be used in its current back-to-school advertising set off the avalanche of criticism.
“The hijab exemplifies Islamist oppression towards women that is commanded by Sharia law and fatwas. Nearly 60% of Muslim women in America do not wear a hijab. The Quran does not mandate or even mention the hijab. The hijab is forced upon women by Islamists through Sharia law and fatwas,” AFA explained.
French MPs were “sickened'” by the advertisement which were shot at P.S. 153 in Harlem, NY.
The backlash continued on Twitter.
No little girl should be subject to the mores of perverted men who deem her an object of sexual desire.
You just lost a customer.
— Scholarly Harridan (@InfideliaBacon) August 8, 2018
Hijab on a child! Stop normalizing hijab it’s a symbol of oppression & putting it on a child is absolutely disgusting!! You don’t even know the real meaning behind hijab and you don’t know the struggle of ppl who are forced to wear it everyday so stop pretending to be inclusive!
— GG✨ (@KittyyGG) August 9, 2018
I can’t believe this tweet has not been deleted already, with proper apologies…
— Arnaud De Keyser (@Arnaud_dekeyser) August 9, 2018
— WiseLevelTweets (@powerofspeech2) August 20, 2018
@Gap @GapKids In SFO,I came across the promotion of hijab for little girls.The notion is discriminatory,insulting and condescending to both boys and girls.Any man enticed by a girl not wearing hijab is SICK.@CNN @FoxNews Not every Culture/Custom is acceptable!Let kids be kids! pic.twitter.com/dbfUrbOOsO
— Sima (@SimaDini) August 17, 2018
And this attitude of them to justify hijab on underage kids refuses to acknowledge the honour killings cases in which girls lost their life because of their choices of not to wear a hijab or to dress up in a “ modest” way… gap is being disgusting
— Sofia (@_macaryos) August 18, 2018
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