University board stands up to PC pressure, unanimously adopts ‘World Needs More Cowboys’ slogan

Breaking News! Common sense prevails amid the “progressive” assault on college campuses in America.

The Wall Street Journal’s Jillian Kay Melchior noted on Twitter that the University of Wyoming is moving forward with a marketing slogan that has social justice warriors up in arms.

University of Wyoming

“The University of Wyoming Board of Trustees has just voted *unanimously* to proceed with the controversial #TheWorldNeedsMoreCowboys marketing slogan. Faculty had claimed it was sexist and racist,” Melchior tweeted.

The university’s official logo is a “cowboy” riding a bucking horse with hat in hand and its sports teams are called the Cowboys and Cowgirls.

But liberal are not happy, saying the marketing slogan appeals to white able-bodied males only.

The UW Committee on Women and People of Color — not to be confused with the White Man Haters’ Club — wrote a letter to school administrators asking them to “shelve that slogan and find another one that represents the diversity of people and cultures that we have, and want to have,” the Laramie Boomerang reported.

Wyoming University communications professor Tracey Patton

The letter included alleged racial and gendered connotations of the word “cowboy,” as determined by communications professor Tracey Patton, author of the book, “Gender, Whiteness and Power in Rodeo.”

“For me, the clearest reason it’s unacceptable is the word ‘boy,’ excluding anyone who identifies as female,” Patton said. “In 2018 — and really for the past 20 years — it’s not been acceptable to use the generic male to pretend that includes female.”

Melchoir shared more wisdoms from Patton:

Joining the professor in her protestations is associate professor Christine Porter.

Wyoming University associate professor Christine Porter

“I am not the only person for whom the word ‘cowboy’ invokes a white, macho, male, able-bodied, heterosexual, U.S.-born person,” Porter said. “The history of cowboys, of course, is much more diverse than that racially, and presumably also for sexual orientation.

“But the image — what the word ‘cowboy’ means off the top of almost everybody’s head in the U.S. — is the white, heterosexual male.”

Director of Communications Chad Baldwin defended the slogan, saying their goal is to redefine the word “cowboy” to represent everyone associated with the university.

“We’re casting it so that it’s not gender-specific,” he said. “It’s not at all exclusionary. It’s the spirit of the cowboy that we all kind of share in. So, we’re basically throwing away the old stereotypes and updating what it means to be a cowboy and what it looks like. A cowboy is not what you are, but who you are.”

Not only is the school “doubling down,” Melchoir says, they will immediately release the first video associated with the marketing campaign.

And here it is, sans real cowboys:

Tom Tillison


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