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Toy ‘R’ Us to close stores nationwide, ‘devastating’ announcement sparks massive blame game

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Toys “R” Us is going out of business after 40 years, ending an iconic American institution.

The toy store chain will close or sell 700 stores nationwide, putting 33,000 jobs in jeopardy, USA Today reported. “I am devastated that we have reached this point,” CEO Dave Brandon said.

Toys R Us is going out of business after 40 years. (Shutterstock)
Toys R Us is going out of business after 40 years. (Shutterstock)

While Toys R Us once ruled the toy market, its sales have deteriorated under relentless competition from cheaper online rivals like Walmart, Target, and Amazon. Analysts said Toys ‘R’ Us usually made most of its money during the Christmas season, but experienced dismal sales this past holiday season.

The company said it still hopes to keep 200 stores in the U.S. open in combination with its Canadian stores, but that prospect seems rather dim.

Toys ‘R’ Us thanked its millions of customers on Twitter, writing: “We’ve seen an amazing outpouring of love and support in recent days and we truly appreciate it.”


The reaction on Twitter was hilarious and mixed. Some said Toys R Us had no one to blame for its demise but itself.

“I blame you for your own death,” the Washington Examiner’s Tim Young tweeted. “You had Google, so you knew your prices were too high.”

“It’s their own fault for not driving in customers,” Colby Martin of Indiana tweeted. “Stores look old, their online presence was lame, and no one cared.”

Others serenaded the toy giant with comical mashups of its own past commercial jingles.

“If you haven’t lit a candle while listening to my minor-key version of their classic jingle… now is the time,” YouTube star Chase Holfelder cooed.

Many others expressed deep sorrow at the death of an American icon.


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