L’Oréal Paris has fired its first transgender model after her Facebook rant blasting all white people as racist.
The French cosmetics giant made the decision just days after announcing that British transgender model Munroe Bergdorf would be “the face of modern diversity” as one of five ambassadors in L’Oreal’s “YoursTruly True Match” campaign, according to Time.
L’Oreal released a statement Friday announcing its decision to part ways with the model.
L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.
— L’Oréal Paris UK (@LOrealParisUK) September 1, 2017
“L’Oréal supports diversity and tolerance towards all people irrespective of their race, background, gender and religion,” the company stated. “The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.”
The 29 year-old from London, who is also a DJ and fashion designer, allegedly posted comments on her Facebook page which were later reported on by British newspaper, The Daily Mail.
“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people,” she reportedly said. “Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism… Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.”
Though the original comments appear to have been deleted, Bergdorf said on Facebook Friday that her comments were taken out of context, and were meant to be in response to the recent violence in Charlottesville Va.
“First up, let’s put my words in context, as the Daily Mail failed to do so. This ‘rant’ was a direct response to the violence of WHITE SUPREMACISTS in Charlottesville. It was not written this week,” Bergdorf’s post began.
“When I stated that “all white people are racist”, I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy – designed to benefit, prioritise and protect white people before anyone of any other race. Unknowingly, white people are SOCIALISED to be racist from birth onwards,” she continued.
She also took aim at L’Oreal.
“The irony of all this is that L’Oréal Paris invited me to be part of a beauty campaign that ‘stands for diversity’. The fact that up until very recently, there has been next to no mainstream brands offering makeup for black women and ethnic minorities, is in itself due to racism within the industry,” Bergdorf wrote. “If L’Oreal truly wants to offer empowerment to underrepresented women, then they need to acknowledge THE REASON why these women are underrepresented within the industry in the first place. This reason is discrimination.”
Bergdorf also called for a boycott against the makeup giant.
Social media reaction was mixed with some praising Bergdorf’s stand against racism and condemning L’Oreal for going against the diversity it supposedly supported. Others, however, accused Bergdorf of being the one who was racist.
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Nothing Munroe Bergdorf said was wrong, or even inappropriate. All white people benefit from racism and white supremacy, this is not news
— ? (@thelonelyldnr) September 1, 2017
I stand with her, she’s a wavey gal and absolutely doesn’t deserve the nastiness coming her way. L’Oréal are shameful tbh
— ? (@thelonelyldnr) September 1, 2017
how can you claim to champion diversity and then fire her for speaking out against systemic racism??
— Hayley (@HixxiDustButt) September 1, 2017
How she said it was racist
— Markaiu Mason (@Markaiu) September 1, 2017
Not only that, she IS racist. You simply don’t say something like that without being one
— Dan_USMC (@DanUSMC75) September 1, 2017
Thank you for rejecting racism in all it’s forms.
— F. Lyn Garner (@FGarner259) September 1, 2017