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The Trivago lady is everywhere and it’s terrifying commuters

August 26, 2017 | | Print Article

London Tube passengers are becoming increasingly alarmed over the image of a woman in an advertisement that appears to be everywhere.

The ads for the hotel price comparison site, Trivago, feature a woman in a blue shirt and a caption reading, “Find your ideal hotel for the best price.”

But the advertisement does not show up once or twice at different station stops.

In some places, it is repeated every few feet, leaving commuters with an uneasiness that has turned into a rather hilarious discussion on social media.

Someone addressed it in a piece titled, “The terror of Trivago’s tube takeover,” that appeared in the newsletter from marketing and advertising company, “The Drum.”

“She has a blue shirt and stands to the left. She has ideal hotels. At the best prices. She wants you to know about them. But that’s not all she wants,” Jon Beach wrote. “She wants you to know that wherever you’re going, she’ll be there. Arms to the side. Staring into the very fabric of your soul.”

“Her vacant stare of death lies in wait around every corner, and along every tunnel,” Beach continued. “She destroys my days, and haunts my nights. I’m awake at 3am, trembling, thrashing, rambling, rummaging through my brain looking for answers. What could she possibly want?”

Londoners wondered the same thing, posting pictures and asking life’s big questions. The answer to one of those questions is the name of the model and actress in the advertising campaign.  Gabrielle Miller appears in on-air Trivago commercials in Australia as well as New Zealand, the UK, Ireland, the US and South Africa.

For a brief moment, there was hope of a change.

But commuters realized it was the same woman, now touting a new destination.

“But more than anything I want to go back to my old self. A happier time. A time when She Wasn’t Around. A time when I could commute in pleasancy,” Beach opined as the social media commentary just got funnier.

But those outside of London had their own Trivago stories.

And it was bound to happen: the “TrivagoLady” ended up  with a parody account that just made things weirder.

Like her or hate her, at least the Trivago marketing campaign won’t soon be forgotten.

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Frieda Powers
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