Saudi Arabian censorship turned a woman into a beach ball in an advertisement for swimming pools, causing an uproar on social media.
Saco, a retailer based in Saudi Arabia, tweeted an ad for Intex swimming pools that featured a heavily photoshopped photo of a family in the pool.
للمسابح حصة كبيرة ضمن عروضات ساكو! لا تفوتوها وقوموا بزيارة معارضنا #الكل_للكلhttps://t.co/YwaR99o792 pic.twitter.com/qL16qJOmJr
— SacoOffers عروض ساكو (@Saco_KSA) June 4, 2017
One observant Twitter user set off a chain of reactions as others retweeted comparisons of the original photo and the Saudi version, which not only featured the family clothed, but the mother replaced by a ball.
وهاذي الأصلية اللي تم تشويها، بدلوا المرأة ببالون كارتون وعتموا على صدر الرجال والأطفال pic.twitter.com/KufT8MUr7T
— أحمد الزياني (@alzayaniAR) June 4, 2017
My eyes just popped out. What on earth is this monstrosity?
— VISHAL (@VishalManve12) June 5, 2017
#Saudi censorship is really hilarious. They literally turned the woman into a ball! pic.twitter.com/XEOeiRUzJe
— Babylon FM (@BabylonFM993) June 5, 2017
And while the change outraged many on Twitter, it is actually common practice in Saudi Arabia which has strict modesty rules and regularly removes women from catalogs and advertisements.
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Advert selling a swimming pool has family in it wearing swimming gear – for Saudi market they all wear proper clothes & woman becomes a ball pic.twitter.com/27t0hh6iFV
— omar r quraishi (@omar_quraishi) June 6, 2017
This is normal @omar_quraishi
— Faisal Ali (@FaisalAPTI) June 6, 2017
This happens a lot. In my translation class we talked about an Ikea catalogue where they had erased every woman.
— Doru (@oresamawadoru) June 5, 2017
No nudity. Its rule in our Islam which Saudi Arabia follows.
— Truth Hurts, innit? (@Faizan0685) June 6, 2017
dude in the actual stores, they just put black tape everywhere ?
— rawan (@rawan_antar) June 4, 2017
Many Twitter users just found the blatant alteration funny.
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Will my pool come with photoshopped people as well?
— Kirill Obraztsov (@kirill2525) June 6, 2017
Wow, so the woman is equal to an inflatable ball? Way to go, idiots.
— Bobbi Antonelli-Szab (@AntonelliSzab) June 6, 2017
— Gyaka Apso (@GyakaApso) June 5, 2017
Saudi censorship is just fucking hilarious. The woman just became a ball. pic.twitter.com/U8YeLpCpEF
— FunnyPicsDepot (@FunnyPicsDepot) June 5, 2017
Nothing like going in the pool with all your clothes on. Lol religion strikes again
— The Real Rocketman (@7aabd43b481f435) June 6, 2017
This is disturbing af tbh
— Joseph Haas NFL (@Jerseyhaas) June 6, 2017
If you pan out you’ll see she’s simply been moved to the kitchen
— Skye Boyland (@SkyeBoyland) June 6, 2017
Talk about objectification…
— Winston Smith (@celtron777) June 6, 2017
Everyone in that pool came from the womb of a woman..yet she cant stay smh ?
— PsyHun (@xoxJENUINExox) June 6, 2017
Those kids smiling at the ball that raised them is hilarious
— Jools Chadwick (@JoolsChadwick) June 5, 2017
Or did the ball just become a woman pic.twitter.com/9ikZ1vDQMv
— Dylan (@SillySadio) June 4, 2017
? mommy ???
— rob (@rob21509439) June 6, 2017
I have one of those pools and my wife has never become a beach ball.
— jeff raney (@arlo317) June 7, 2017
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