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Target, still trying to make up for the sin of unsafe bathrooms, floats a new feel-good idea

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Perhaps this is Target‘s way of making up to families for its social justice agenda?

After last year’s announcement that transgenders are permitted to use the bathrooms and changing rooms that correspond with their gender identity, the retail giant was a “target” for those concerned about safety and privacy issues, who responded with a boycott.

…and the financial impact was unmistakable.

The subsequent arrest of a transgender woman caught filming an 18-year-old girl in a Target dressing room didn’t help matters:

But in the aftermath of the chilling effect on business the boycott secured, Huffington Post reports that a Target in New Braunfels, Texas offers customers a “feeding station,” where mothers can nurse or bottle-feed their babies.

Conveniently located near the bras, it also serves a marketing purpose.

The “nursing nook” was featured on the Facebook page, Breastfeeding Mama Talk:

Target spokesperson Kristy Welker told The Huffington Post there are no immediate plans to roll out the feeding stations at other locations, but said it’s possible,

“We will continue to evaluate guest feedback on this test to determine broader rollout to additional stores and we always appreciate hearing from our guests about how we can better meet their needs,” Welker said.

She also stressed that “guests who choose to breastfeed in public areas of the store are welcome to do so without being made to feel uncomfortable.”

And while the feature is certainly a convenience to mothers, it’s not likely to make up for Target’s bathroom sins in the eyes of Americans who’d like to see less exposure of intimate body parts, not more.

Tom Tillison

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