Making haters eat their words is a Trump family specialty.
Ivanka Trump’s clothing line posted record sales shortly after leftists launched a boycott of all Trump merchandise.
Sales of Ivanka’s clothing rocketed 346% from January to February, according to e-commerce aggregator Lyst.
“Since the beginning of February, they were some of the best-performing weeks in the history of the brand,” Abigail Klem, the president of the Ivanka Trump fashion brand, told Refinery29. “For several different retailers, Ivanka Trump was a top performer online. And in some of the categories, it was the [brand’s] best performance ever.”
The record-setting sales are especially significant since they occurred around the time that retail giants Nordstrom, Neiman Marcus, T.J. Maxx, Kmart and Marshalls dropped Ivanka’s clothing line after an anti-Trump campaign called “Grab Your Wallet” pressured them to boycott all Trump products.
A vicious backlash erupted after the boycott, as consumers slammed protesters for targeting Ivanka to retaliate against her dad.
Actor Scott Baio famously dumped Nordstrom after the retail giant dropped Ivanka’s clothing. That was a YUGE mistake for Nordstrom, as Scott’s wife Rene spent $30,000 at the retailer last year. Shortly afterward, Ivanka’s perfumes soared to the top of the Amazon Bestsellers list.
Ivanka took a formal leave of absence from her businesses after her father became president. The mom of three has since moved to Washington while her husband, Jared Kushner, works for the Trump administration.
Abigail Klem, who heads the Ivanka Trump fashion brand, isn’t surprised that Ivanka merchandise is reporting record sales because the gracious, elegant blonde has mass cross-appeal.
“We actually feel super-optimistic because a lot of people support Ivanka, even across both political parties,” said Klem, a registered Democrat.
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