Legal Sea Foods calls Hillary a ‘cold fish’ in satirical ad, gets filleted by schools of angry libs

A Boston-based seafood restaurant chain took things a little too far for some folks with a politically driven ad campaign.

Legal Sea Foods decided to use the contentious 2016 election as the backdrop for some original ads that were supposed to be humorous. Along with taking jabs at actual presidential candidates, the company uses its own president, Roger Berkowitz as a mock contender running in the election.

This approach is treading on very dangerous territory with a polarized electorate, half of whom are just waiting for the next “trigger” moment to send them running for safe spaces.

Case in point: An ad implying that Hillary Clinton is a “cold fish” is not sitting well with many.

“We have a term for cold fish. Sushi.” Read the ad.

According to many on social media, the term “cold fish” is a sexist remark, used for decades to describe emotionally detached women. Although, according to numerous definitions from actual online dictionaries, the term does not discriminate against a specific gender. For example, the Cambridge Dictionary, describes a “cold fish” as “someone who seems unfriendly and who does not share their feelings.”

By that definition, millions would agree with the ad, if not just blow it off entirely as some snarky fun to poke at the combative campaigns.

Plenty of others had a different take:

Oh, it’s real alright. And plenty of others thought nothing of it.



Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

Success! Thank you for donating. Please share BPR content to help combat the lies.


We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

PLEASE JOIN OUR NEW COMMENT SYSTEM! We love hearing from our readers and invite you to join us for feedback and great conversation. If you've commented with us before, we'll need you to re-input your email address for this. The public will not see it and we do not share it.

Latest Articles