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BuzzFeed was surely abuzz over hosting President Barack Obama‘s very first Facebook Live interview… at least until their video feed stalled.
When an advertised interview with the president starts out with an empty chair, it’s safe to say things are not getting off to a smooth start — Obama’s critics may argue otherwise — but that’s how Tuesday’s event kicked off, with BuzzFeed legal editor Chris Geidner sitting opposite an empty chair in the White House.
Somewhere, Clint Eastwood was smiling.
AdWeek reported that less than two minutes into the broadcast, 35,000 Facebook viewers were left with nothing to watch but Geidner stalling for time… very awkwardly.
BuzzFeed would eventually direct people to YouTube to watch the stream of the interview that focused on Obama’s Supreme Court nominee, Merrick Garland.
Things went well, technically speaking, on YouTube, though AdWeek noted that the production “wasn’t as tight” — watch how the interview concluded:
Facebook Live fails during BuzzFeed's interview with President Obama, but YouTube shines: https://t.co/J95CtNT2U7 pic.twitter.com/iGXXuqlvgl
— Adweek (@Adweek) May 17, 2016
For those not preoccupied with watching paint dry, the full interview can been seen here:
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The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
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