French multinational personal care and beauty products retailer Sephora has allegedly decided to end its relationship with conservative beauty influencer Amanda Ensing after being targeted by activists online.
“@Sephora I’m incredibly disappointed to see you are sponsoring people like @AmandaEnsing she is spreading hate and misinformation,” one person wrote Friday night, tagging the retailer.
“Thank you for reaching out and bringing this to our attention. We were made aware that Amanda Ensing, an influencer contracted through one of our external vendors’ campaigns, recently shared content on social media that is not aligned with Sephora’s values around inclusivity,” the company responded on Twitter. “As soon as we were informed, we made the decision to cease all programming with Amanda and will not be engaging her for future partnerships.”
Thank you for reaching out and bringing this to our attention. We were made aware that Amanda Ensing, an influencer contracted through one of our external vendors’ campaigns, recently shared content on social media that is not aligned with Sephora’s va… https://t.co/pDpTcZVDny
— Sephora (@Sephora) January 30, 2021
“I realize this is a bot response, but like how is Sephora just now discovering @AmandaEnsing is problematic? Literally look at any of her social media…? Too little too late, do better in the future,” the user replied.
Ensing responded Friday by saying she was having legal representation look into the matter.
“Thank you My legal team has asked @Sephora for more information as to why they are ceasing the relationship. I am disappointed that a brand that claims to be inclusive seems to be excluding conservative voices. I will keep everyone updated,” she wrote.
Others responded in defense of Ensing.
“This is ridiculous. Beauty Influencer @AmandaEnsing recently did a sponsored YouTube video with @Sephora. Sephora was made aware that she is a conservative and they are now cancelling [sic] all future partnerships with her over her support for President Trump. Shame on you @Sephora,” MAGA Meetup Las Vegas co-founder Courtney Holland wrote.
To any conservative woman out there that shops at @Sephora…Take your money elsewhere@AmandaEnsing has brought them LOADS of business to them over the years with her millions of followers across her platforms and promotion of their products. https://t.co/1Wj4QISj23
— Courtney Holland 🇺🇸 (@hollandcourtney) January 30, 2021
“To any conservative woman out there that shops at @Sephora …Take your money elsewhere @AmandaEnsing has brought them LOADS of business to them over the years with her millions of followers across her platforms and promotion of their products,” she added.
Others agreed with Holland.
Seriously, there’s over 80 million people that support a free America! And that was a really bad choice for @Sephora to cancel. Maybe they will sponsor the new #pressSec , doubtful she doesn’t wear makeup.
— Kellye Shearon (@KgShearon) January 30, 2021
It’s time that conservatives fight back with our wallets and take our business elsewhere. They can find out the hard way
— JerseyEd25™ (@JerseyEd25) January 30, 2021
This is absolutely ridiculous , freedom of speech just went right through the window as well as everyone is entitled to their own opinion
— Katy🦋 (@kmulls143) January 30, 2021
1 complaint that had 40 likes? That’s all it takes?
— Justintime (@JK72849774) January 30, 2021
In recent days, Sephora announced that it would begin carrying JLo Beauty, a skincare line founded by entertainer Jennifer Lopez and that it would be doubling its assortment of black-owned beauty brands by the end of 2021.
“We know we are in a strong position to influence positive changes in the retail industry and society at large and it’s our responsibility to step up,” Sephora Americas president and CEO Jean-Andre Rougeot said in a statement.
“As part of a plan to combat racial bias at its stores, the company released findings of a study it commissioned that took an in-depth look at the topic in the U.S. retail shopping experience,” Kori Hale, CEO of CultureBanx, wrote in Forbes.
“It found Black shoppers are more likely than white shoppers to receive unfair treatment based on their skin color. The beauty giant plans to reduce the presence of third-party security officers at its 500 U.S. store [sic],” she added.
In December, Kohl’s announced that Sephora will begin opening around 200 beauty shops inside its stores beginning this year.
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