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McDonald’s in a pickle over April Fools’ Day prank gone wrong

April 1, 2019 | | Print Article

An April Fool’s Day prank by McDonald’s in Australia backfired in a big way for the fast-food chain.

Angry customers lashed out after they learned that the advertised new burger, the McPickle, was not actually going to be added to the McDonald’s menu in Australia.

(Image: screenshot)

“Pickle lovers, it’s the news you’ve all been waiting for. We’re super stoked to announce the launch of our brand new McPickle Burger,” a post on Instagram read. “It’s time to tuck into juicy, flavoursome pickles layered between melted cheese, ketchup sauce and toasted sesame seed buns. It’s sure to be a treat for all your senses. #dailynuggets #mcpickle #pickleoverload #maccas #imlovinit”

The new menu item instantly picked up fans as Instagram users celebrated the two-layered burger filled with pickles, cheese and ketchup.

“I want this now,” one comment declared.

“I’m gonna order 1000,” another wrote.

“Omg it’s a burger designed for me,” one comment read.

But the celebrating was short-lived as it became clear that McDonald’s had pulled a fast one.

“This shouldn’t be a joke,” one person commented, while another wrote, “why does this have to be an April fools prank.”

The reactions came in on Twitter as well.

Many saw the humor in the prank, however, and McDonald’s even joked about its joke in a comment, saying, “Available until yesterday.”

“We know there’s a lot of love out there for our famous pickles, and the McPickle Burger has certainly got people talking about them. We’re glad Australians have enjoyed our April Fools’ joke!” McDonald’s Australia said in a statement to news.com.au.

But the McPickle burger wasn’t the only offer on the restaurant’s April Fool’s Day menu. McDonald’s UK’s offered up a special treat for customers who love to dip the chain’s signature salty fries into milkshakes.

This imaginary item also sparked intense reactions after it was revealed to be a joke.

But, itt seems McDonald’s wasn’t the only one trying to get a customer laugh, as other food chains also offered up some unusual menu items for April 1.

Red Lobster introduced an eco-friendly straw option:

Fast food chain Hardee’s announced it was “hiring” a chief biscuit officer:

And toy maker Hasbro introduced the “hipster companion” to Mr. Potato Head:

After all the meltdowns over McDonald’s menu hoaxes, one Twitter user summed it up for the burger chain.

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Frieda Powers
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