Powered by Topple

Budweiser & Bud Light are hoping Americans will swallow this tasteless ad about same sex marriages

Powered by Topple

Want more hot BPR News stories? Sign up for our morning news blast HERE

Anheuser-Busch, the world’s largest beer producer, has apparently decided the answer to its steadily shrinking market share of Bud Light and Budweiser is to embrace the ever-polarizing niche market of same-sex marriage.

While a Gallup survey last year showed that less than 4 percent of Americans self-identify as lesbian, gay, bisexual or transgender, Anheuser-Busch released an ad Wednesday featuring Amy Schumer and Seth Rogen, who are attending the wedding of Steve and Greg.

“Bud Light proudly supports everyone’s right to marry whoever they want,” Rogen says in the spot.

As for their lagging sales, the Financial Journal reported that Anheuser-Busch has “lost 5.2 percentage points of market share in the United States since 2008, falling to 43.6 percent share.”

With President Barack Obama declaring June as “Lesbian, Gay, Bisexual, and Transgender Pride Month,” perhaps the brewer is hoping the new ad will help them cash in on an influx of same-sex marriages in what is traditionally a big month for marriages.

Critics will argue that mainstreaming alternative lifestyles is the real agenda at play here and it remains to be seen if eschewing traditional Judeo-Christian values will prove to be a lucrative marketing move.

While Bud Light touted its ad on Twitter, the response from social media users suggested the jury’s still out on how successful it will be:

Sign up for our morning news blast HERE

Tom Tillison


Latest Articles