Racist, sexist ‘master bedroom’ no longer politically correct

Master bedroom

Photo credit: Business Insider

The PC police are at it again. In the continuing endeavor to rid the English vernacular of anything that could be offensive, the term “master bedroom” is being phased out of use in residential real estate, according to the Baltimore Business Journal.

Instead, builders are starting to use the term “owner’s suite” or “owner’s bedroom” to describe the largest bedroom in a home. A survey found that six out of 10 major Washington, D.C.-area homebuilders are making the change on their floor plans.

The reason given is that “master” is seen as offensive on two fronts: in gender, where it tends to sound masculine, and in race, where it conjures images of the slave-master.

“Owner’s bedroom” was noted by Brian Block, managing broker for McLean, Va.-based RE/Max Allegiance, as the most commonly used term in higher-end listings, providing a more upscale tone. He said most large bedrooms include a sitting area, enormous walk-in closets and lavish bathrooms.

“I imagine it’s not only a more accurate description but also a more politically correct term of art,” Steve Nardella, senior vice president of operations for Bethesda-based Winchester Homes Inc., told the Business Journal.

A number of builders are making the change, according to the report:

Winchester, Pulte Homes, NV Homes and Ryan Homes (both under the NVR Inc. umbrella), Van Metre Cos. and D.R. Horton Inc. have all replaced “master” in their floor plans, some more recently than others.

Richmond American Homes, Shulz Homes Corp. Sekas Homes Ltd. (in some of its models) and Quaker Custom Homes LLC continue to employ the word “master” in their designs.

In general, said Grant Johnson of Sekas Homes, “we’re using owner suite, but sometimes it will come through as master.”

In the residential real estate arena, Lorraine Arora, vice president and managing broker of Long & Foster Real Estate Inc., said older brokers still tend to use “master” out of habit. But the younger agents have made the change because they “want to be more politically correct.”

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Cheryl Carpenter Klimek

Cheryl Carpenter Klimek has been a political consultant handling public affairs and PAC management for nearly 20 years. Cheryl can be reached by email at Cheryl@bizpacreview.com & on Twitter @CherylBPR
About Cheryl Carpenter Klimek

Cheryl Carpenter Klimek has been a political consultant handling public affairs and PAC management for nearly 20 years. Cheryl can be reached by email at Cheryl@bizpacreview.com & on Twitter @CherylBPR

  • Mike

    What's next? Next thing you know, computer technicians will no longer be able to discuss "slave" and "master" computer drive configurations. Or have those terms already been banned?

  • http://strandedinsonoma.blogspot.com Stranded in Sonoma

    Instead, builders are starting to use the term owner’s suite or owner’s bedroom to describe the largest bedroom in a home.

    Because a master never owned a slave. What a bunch of schmucks.

    • KR

      Good point! The word "owner" isn't safe either, is it?

      They'll have to come up with something else, maybe "Homestead Title Holder's Bedroom" or "Property Tax Payer's Bedroom".

      • Joemac

        Did anyone take a second to think that those who can actually afford to buy a home are not offended by the terms, and those that are, tend to be the lazy ignorant pay me back for your great grandfathers bringing my family here types that cant afford to buy a home anyway

      • Sheila

        HAHA Thats ttoo funnyy but so true.

    • Dumbo

      Why don't we just call them the Big Bedroom and the [sic] Wittle Bedrooms? !!

      Yah, good grief, whats next!!

  • Zerstoren

    Nobody even realizes these things except for people who do not like themselves. The people who make this crap up are miserable wastes of life and should just lay themselves to rest. They serve no purpose but to take away freedoms by any means necessary.

  • KR

    Ridiculous! I NEVER thought of the master bedroom as "his" or belonging to the "master" – I just considered it to be the main or primary bedroom, as in master lock, master switch, etc. I guess we'll have to rename those now too. Darn.

    • BCcappy

      I have heard many call it the 'Main' bedroom anyways, not out of any PC, as far as I know, just conveniencec Everyone just has to throw hissys, to side track the low information voters from the real issues at hand they are making changes to behing the curtain.

  • Brian

    Stay out of my bedroom, living room, family room and I'll live in my own house as I please

  • Edward White

    I will use the word master bedroom and all the word they are wanting to ban. I think they can go and fly a kite.

  • grandmafufu

    Wow! Just when I thought I had heard all the possible PC BS, you throw me another curve?? This is beyond ridiculous; and these idiots sitting around thinking up this stuff have two problems: 1. ego; 2. too much time on their hands. Wonder how many new homes they have sold with the PC named "master bedroom"???

  • MiddleMan

    I don't know which is worse, the fact that some companies want to re-name for PC reasons or the fact that anyone noticed that it is a PC trend. BTW: WHO CARES?

    Don't we have more important issues to debate?

  • Linda

    Owner could offend somebody bc of the term "slave owner". I think they should make no assumptions. Better to not even label any of these rooms. Surely somebody will be offended! His/Her closets. Also, polygamists may take offense that only 2 closets are provided in the suite. PC never stops!

  • Doug Hanks

    Of course, the man is master of the bedroom. We always decorate them exactly as we please!