Retail giant Target is paying the price for its catering to the LGBTQ+ demographic with the reaction to boycotts from customers angry about the prominent “Pride” displays not pleasing anyone, especially those in the gay community who believed that the company had their back and are now left feeling that they’ve been thrown under the bus.
Faced with an unexpected and intense backlash over pictures and videos of the “tuck friendly” women’s bathing with “extra crotch coverage” as well as other homosexual-themed items including merchandise specifically targeting children, the Minneapolis-backed retailer sought to mitigate the damage to its brand by moving the rainbow-festooned displays from the front of some stores to less visible locations, only to face more blowback from perpetually aggrieved, overly aggressive activists who bully corporations into compliance with their agenda.
One advocate for the LGBTQ+ community who feels that upper management’s caving in to customer complaints told Fox News Digital that the company is guilty of what she called a “huge betrayal” and suggested that Target never really was as committed to gay people as it presented itself as being.
“Really what Target ultimately did was show that they were in this just for the money,” said Heather Hester, who poured her energy into helping the LGBTQ+ community after her son came out as gay and who hosts the “Just Breathe: Parenting Your LGBTQ Teen” podcast.
(Video: Fox News Digital)
“Rainbow capitalism is essentially, you know, selling Pride products for profit and not necessarily standing behind the community with support,” Hester continued. “That’s what happened, right? There are a lot of things that go into that, but that is what happened at the end of the day.”
“This is a huge betrayal because this is your livelihood saying, ‘We don’t see you. We don’t care who you inherently are as a human being. What we care about is our bottom line,” she added.
Hester isn’t the only one feeling betrayed by the company either as Target team members feel as though they have been caught in the middle and left out of the loop by corporate brass in what could be another backlash, this one from within.
‘Do we belong here?’ Target reportedly facing a whole different kind of backlash … from withinhttps://t.co/oek4ivHj3I
— American Wire News (@americanwire_) June 2, 2023
“Our teams feel left behind. The vast majority of our team feels like decisions are being made that impact them. It doesn’t matter which side you’re on, you now feel like people are making decisions without our best interest,” one insider told Fox News Digital.”Because people have made decisions for us that put us in a very difficult position, there are a lot of folks that feel like, ‘Do we belong at Target?’ They question that for the first time in a long time.”
Hester added, “It is representation. So it allows LGBTQ+, you know, kids, young adults, adults, to see themselves, to have a product that is for them,” she said. “It’s like having representation in media, or in books, or any of those things. It’s important.”
She also said that her gay son who is now 22 was “angry” about the decision, adding that “it proves the big-box retailer is simply “another corporation showing their true colors.”
“They don’t actually support us,” Hester said. “They only care about money.”
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