South Carolina Sen. Tim Scott promoting a message of “personal responsibility and hard work” may have been more than the race-baiting, narrative supplicants could bear as unhinged reactions began pouring in over a campaign logo.
Speaking from his hometown in North Charleston, South Carolina Monday, Scott widened the diverse GOP primary field that already included former UN ambassador Nikki Haley, businessman Vivek Ramaswamy and radio host Larry Elder. As such, the reality of the Republican Party’s big tent, which puts character and merit ahead of identity politics, was something that needed to be torn down by leftists.
The latest candidate’s message of hope that boasted, “Our nation, our values, and our people are strong,” did not make for an easy target. Instead, the outrage class took aim at a minimalist campaign logo that depicted Scott without facial features.
“No comment except to say that it is a sign of our backlash dominated, revanchist times that Tim Scott’s advisors clearly thought it would be too off-putting for him to have… a face,” wrote sports editor Dave Zirin.
In yet another post affirming that he would not write about the senator’s campaign, commentator Elie Mystal quote tweeted Zirin and blustered, “What kind of token, coon level alpha crap is this to put a literally FACELESS BLACK MAN on your campaign mat…no no I’M NOT WRITING ABOUT THIS MAN. Stop it, brain, just STOP IT.”
What kind of token, coon level alpha crap is this to put a literally FACELESS BLACK MAN on your campaign mat…no no I'M NOT WRITING ABOUT THIS MAN. Stop it, brain, just STOP IT. https://t.co/KMjVGzqS0y
— Elie Mystal (@ElieNYC) May 22, 2023
Similar shots were taken at the Republican Party by ordinary Twitter users and Democratic strategists like Max Burns who tried, “Tim Scott’s logo — of a faceless, sightless, voiceless Black Republican — is maybe the most accurate summation of @GOP values I’ve seen.”
Tim Scott's logo – of a faceless, sightless, voiceless Black Republican – is maybe the most accurate summation of @GOP values I've seen. https://t.co/VjcODMM4xg
— Max Burns (@themaxburns) May 22, 2023
10-1 odds that a non-black person drew this but they didn’t know how to draw black peoples without being Racist
— Rohan Grant (@ro_ro_g) May 22, 2023
I thought maybe someone colored over his face. Astonishing that this is deliberate.
— Therese Duran (@tusd1964) May 22, 2023
Tokenism on display
— Coadog (@slugrocket) May 22, 2023
Tim Scott's campaign team thinks so little of him, they didn't even put his face on his campaign material. Just like how the GOP thinks of minorities…faceless. pic.twitter.com/X2Ws4N2Oui
— ⚜️Mr. May⚜️ (@May70947115) May 22, 2023
Overlooked by the logo-focused commentators was the irony that they were the ones leaving Scott voiceless as they ignored the actual content of his speech.
In addition to presenting some of his objectives should he be elected, which included strengthening the military and securing the border, the South Carolina lawmaker had called out the repeated use of similar attacks against him.
During his official announcement, he reiterated the commonality of race hustlers to boil his achievements down to his skin color and said, “When I cut your taxes, they called me a prop. When I refunded the police, they called me a token. When I pushed back on President Biden, they even called me the N-word. I disrupt their narrative. I threaten their control. The truth of my life disproves their lies.”
Previously, he had said, “you can call me a prop. You can call me a token. You can call me the N-word. You can question my blackness. You can even call me Uncle Tom. Just understand what you call me is no match for the proof of my life. Your words are no match for my evidence. Your pessimism is no match for the truth of my history.”
Furthermore, while detractors leveled baseless claims about the logo, Scott himself appeared to embrace it as he promoted campaign merchandise and quipped, “Y’all knock my socks off!”
Y’all knock my socks off!
Get yours here: https://t.co/GRTTrfG6g0 pic.twitter.com/Hj0VA7gTlE
— Tim Scott (@votetimscott) May 22, 2023
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Native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College where he studied Cultural Anthropology and Geography. An avid reader and truth seeker, he currently resides in Texas with his wife and their dog and, when he isn't researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel.
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