News/Commentary

Another one bites the dust? Ford flames in ‘redefining tough’ commercial with LGTB-colored truck

May 19, 2023 | | Print Article

Ford Motor Company has stepped in it over an ad that actually came out in Europe ten months ago featuring gay pride colors, just now hitting social media in the United States, setting it on fire with calls to boycott the car company which now has a definite Bud Light vibe.

The ad campaign is hilariously titled “Redefining Tough.” It shows a rainbow-colored truck racing in the mud trying to portray it as macho while pushing the gay theme. It was painted with the LGBT rainbow flag, including the transgender baby blue and pink colors.

At the end of the commercial, the ad shows the words “REDEFINING TOUGH” with “TOUGH” flashing in LGBT colors. The “tough” part of the ad may portend the drop in sales for the motor company as it now joins the ranks of catastrophically bad ad campaign ideas in a collective failure to read the room.

The commercial was produced by the European division of Ford. The ad clip has gone uber viral… in a bad way. It’s been viewed over a million times on the social media platform, according to Zero Hedge.

(Video Credit: Ford News Europe)

Ahead of “Pride Month” in June, it will be interesting to see how many companies this year decide to commit financial Hari-Kari in the name of diversity like Bud Light did when it hooked up with transgender Dylan Mulvaney.

Miller Lite has also had its “hold my beer” moment.

Adidas has already committed woke suicide with its ill-conceived decision to launch a “Pride 2023” ad campaign that features a man wearing a woman’s one-piece bathing suit.

It’s unknown whether the chosen model identifies as transgender. The junk in his sock drawer quite clearly indicates that he’s a man, however.

“The new line by South African designer Rich Mnisi, dubbed ‘Let Love Be Your Legacy’ and released ahead of Pride Month in June, is ‘a celebration of self-expression, imagination and the unwavering belief that love unites,’” according to Adidas’ official website.

Then there is the ever-evolving death of Sports Illustrated which featured Kim Petras, a transgender female pop star, as one of its cover models for the Swimsuit Edition. Martha Stewart at 81 was also featured.

“There is no theme [to this year’s issue]—rather, there is a vision, a sentiment, a hope that women can live in a world where they feel no limitations, internally or externally,” SI Swimsuit Editor-in-Chief MJ Day said, according to Fox News. “But the absence of a theme is not to say that [these women] don’t share certain common traits. They’re constantly evolving.”

Twitter denizens savaged Ford over the truck’s theme:

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Terresa Monroe-Hamilton
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