Anheuser-Busch is in full damage control mode as the alcoholic beverage colossus seeks to contain the damage to its flagship brand while backlash continues to rage over the genius marketing idea to hire transgender TikToker Dylan Mulvaney to hawk Bud Light beer and has trotted out the famous Clydesdales in a patriotic appeal to its customers.
Following weeks of inaction as boycotts were joined, celebrities spoke out, billions in market value bled away, and negative publicity dominated the headlines, Anheuser-Busch CEO Brendan Whitworth issued a lame mea culpa on Friday, saying that the company never meant to divide people while not specifically mentioning Mulvaney, but it fell short of an actual apology.
Budweiser also released its new pro-America ad featuring the iconic horses that have been a fixture of the company’s promotions for 90 years, showing the majestic animals on a cross-country journey from New York City to Washington D.C.. to the oceanside, with scenes of the Heartland mixed in between, along with its patriotic message that at one point shows two people raising the American flag, all to a stirring musical background.
“Brewed for those who found opportunity in challenge and hope in tomorrow,” the narrator says as a Clydesdale gallops past the Lincoln Memorial before it appears in a country setting with two men, presumably a father and son, sharing bottles of beer on a porch before the scene shifts to the New York City skyline.
“This is a story bigger than beer,” the narrator says during the one-minute spot. “This is the story of the American spirit,” as the company’s slogan “This Bud’s For You,” is shown on the screen as the camera pans the Grand Canyon.
— Budweiser (@budweiserusa) April 14, 2023
It is an impressive advertisement for sure, but alas, times have changed in an era when American corporations have eschewed real patriotism for “woke” virtue signaling to promote the toxic ideology of the race and transgender cults and have moved away from the traditional values of the past.
However, the ad missed the mark with Twitter users who posted their brutal reactions in a sign that the rejection of the company’s championing of transgenderism is spreading from Bud Light to regular Bud, as well as competitors like Yuengling that have wisely stayed out of the culture war and stand to benefit by increasing their market share.
The reactions poured in and they weren’t good news for the suits in the executive suites at Anheuser-Busch headquarters.
Is the horse trans now?
— Dan O’Donnell (@DanODonnellShow) April 15, 2023
Seems too frat-housish for Budweiser. Needs more mental illness to fit properly with their new branding.
— JD Rucker (@JDRucker) April 16, 2023
You’re an absolute joke.
Embrace the suck Budweiser. You’re done.
— America First Stacy (@Discoveringme40) April 15, 2023
Nope, you guys destroyed your own base and market because you had to go woke. I’ll never drink any of your products again
— Brandon Saario (@SaarioBrandon) April 15, 2023
No amount Clydesdales and American Flags will fix the damage done with your customers. Nobody will ever forget you used a grown man who dresses like a little girl and mocks women to advertise beer.
— Vic DeGrammont (@votedegrammont) April 16, 2023
Far too late for this pandering now. I’ve drawn my line in the sand against ridiculous wokeism and it is to consciously never buy or support an @AnheuserBusch product ever again and share that disdain among people I see consuming their products.
— Mike Perleberg (@MikedUp84) April 16, 2023
My favorite advertisement by a mile was the Clydesdales after 9/11.
But how times have changed pic.twitter.com/m5Vpxxk5ha
— Pete Reilly, Stochastic Deplorable (@petenet321) April 15, 2023
Don’t look now @AnheuserBusch @budweiserusa but the Clydesdale has already left the barn. The train has sailed, the ship has left the station
— Philip Holloway ✈️ (@PhilHollowayEsq) April 16, 2023
What is this crap?? Where’s DYLAN MULVANEY your new SUPERSTAR??
You can’t come back this easy.
— Sarah Jane (@SJWilliams123) April 15, 2023
Stallion running across the entire country — realm of possibility.
Stallion hoping and wishing himself into being a mare — not so much.
— Lex Jurgen (@Lex_Jurgen) April 15, 2023
day late, dollar short, don’t care . . .
— Stop Chasing Oblivion (@STPCHS_Oblivion) April 15, 2023
Lol so after weeks of hemorrhaging support, Budweiser releases an ad featuring: Clydesdales, farms, dirt roads, fields, Grand Canyon, St. Louis Arch, Main Street, firefighters, veterans, flags, Lincoln Memorial, tractors, trucks, baseball caps, and the Freedom Towers. https://t.co/HDL7dP1zMc
— Jake Schneider (@jacobkschneider) April 16, 2023
“In April 1933, August A. Busch, Jr. and Adolphus Busch III surprised their father, August A. Busch, Sr., with the gift of a six-horse Clydesdale hitch to commemorate the repeal of Prohibition of beer,” the company states on its website about the history of Budweiser and the Clydesdales. “Realizing the marketing potential of a horse-drawn beer wagon, the company also arranged to have a second six-horse Clydesdale hitch sent to New York to mark the event. The Clydesdales drew a crowd of thousands on their way to the Empire State Building. After a small ceremony, a case of Budweiser was presented to former Governor Alfred E. Smith in appreciation of his years of service in the fight against Prohibition.”
“This hitch continued on a tour of New England and the Mid-Atlantic states, thrilling thousands, before stopping in Washington, D.C., in April 1933 to reenact the delivery of one of the first cases of Budweiser to President Franklin Delano Roosevelt,” Anheuser-Busch boasts of the origins of the promotion and a special delivery to the four-term Democrat president whose time in office encompassed both the Great Depression and World War II.
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