Starboard kicks off rebrand with MAJOR purchase of Parler

Starboard is rushing head-first into its future, kicking off its successful rebrand with the purchase of free speech social media platform Parler.

The company, which also owns American Wire and BizPac Review, is a digital media company that was named the 13th fastest-growing company in the USA on the INC 5000, and the fastest-growing in advertising & media in 2021. 

Formerly known as Olympic Media, the re-branded Starboard announced the acquisition on Friday which will allow Parlement Technologies to focus on growing and thriving in the cloud and IT infrastructure space.

“Parler’s large user base and additional strategic assets represent an enormous opportunity for Starboard to continue to build aggressively in our media and publishing business. The team at Parler has built an exceptional audience and we look forward to integrating that audience across all of our existing platforms,” said Starboard CEO Ryan Coyne.

Starboard also noted that Parler users will see some changes in the near future, specifically with the platform’s app.

“While the Parler app as it is currently constituted will be pulled down from operation to undergo a strategic assessment, we at Starboard see tremendous opportunities across multiple sectors to continue to serve marginalized or even outright censored communities even extending beyond domestic politics,” the company explained. 

“Advancements in AI technology, along with the existing code base and other new features, provide an opportunity for Starboard to begin servicing unsupported online communities building a home for them away from the adhoc regulatory hand of platforms that hate them,” it continued.

Parlement CEO George Farmer also expressed his excitement about the sale.

“I’m very pleased that we have found a home for the Parler brand in Starboard, a brand we know well and have worked with in the past. The Parler asset remains one of the most recognized brands in the alternative social media space, but this sector is no longer our focus area as we continue to grow and accelerate acquisition plans in the Managed Cloud and Security space. This transaction closes a long and internationally renowned chapter on the legacy social media business for Parlement and we look forward to being an exclusive full IT services company helping serve our customers across the United States and overseas,” said Farmer, who also announced that he will be stepping down from his CEO role. Igor Shalkevich, the current Chief Development Officer, will be taking over in the near future.

Both brands have successfully worked together in the past, and are excited for this new chapter in their future.


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