RNC messaging memo calls for GOP candidates to ‘finish their sentences’

Many conservatives surely cannot figure out how on Earth a voter possibly could think a Democratic candidate would be the better choice on issues such as crime or rising prices.

Well, it appears that according to the Republican National Committee (RNC), the answer to “how on Earth” would be “better messaging.”

An RNC memo, issued in conjunction with Kellyanne Conway’s KAConsulting and The Tarrance Group, provides critical messaging guidance to Republican candidates as midterm elections near.

The most important policy areas for Republicans to focus on are: “cost of living and the economy, abortion, crime and safety, energy and the environment, and education,” according to the memo.

“‘In all instances, it is important that Republicans finish their sentences,” the memo said about candidates following through to communicate complete messages.

The memo acknowledges current shortcomings in messages, such as voters incredibly not connecting the dots between rising crime and Democrat politicians and policies. Voters even express confusion about who is to blame for the rocketing prices they deal with daily.

Those realities regarding uncertainties seem to be a result of Democrats’ effective misdirecting and obfuscating messaging.

Voters who blame President Biden for the economy are likely to vote Republican, the RNC found, but it added that candidates need to ‘finish their sentences’ to sway voters who are unsure about where the blame lies for rising prices, communicating that Biden is at fault rather than greed and pent-up consumer demand,” according to The Hill.

Regarding abortion, the RNC’s own analysis shows that about 80% of voters were “not pleased” with the Supreme Court’s Dobbs v. Jackson Women’s Health Organization ruling that turned the abortion issue back to the states.

However, “When comparing a Democrat who supports abortion at any time for any reason, against a Pro-life Republican who supports exceptions for instances of rape, incest, or the life of the mother, the GOP candidate holds a +22% advantage,” the RNC memo said.

“During a focus group held in late August 2022, participants discussed issues related to crime, including reduced sentences for criminals, sanctuary cities, gangs, drugs, and illegal immigration. While there was a sense that Democrat policies were making crime worse, there was hesitancy to link those policies directly to Democrat candidates.” The Hill reported, also noting that the GOP analysis “sees an advantage for Republicans on the issue of crime, particularly with urban voters and Hispanic voters.”

“Focusing on all-of-the-above energy solutions with the goal of bringing down energy costs is significantly stronger than saying things like ‘opening up American land for more drilling’ and ‘Building American Pipelines,’” the RNC memo states regarding energy and the environment.

Education seems to be a bright spot for Republicans going into the election, but candidates must do more than “rage against critical race theory” being taught in our schools.

“Focusing on CRT and masks excites the GOP base, but parental rights and quality education drive independents,” the memo explained, continuing: “When asked about topics like CRT, Republicans should also talk about issues that move independent voters like kids learning enough of life’s basic skills, emotional and educational development, and parental involvement.”

The pen is certainly mightier than the sword. Those with better media skills, seemingly endless billionaires’ money, and less truthfulness can, unfortunately for Republicans, sometimes win the battle for hearts and minds.



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