Finland’s Prime Minister Sanna Marin faced some fairly severe backlash after videos were leaked of her attending a raucous party with celebrities and influencers, especially in light of the ongoing Russian invasion of Ukraine.
Despite the stakes as Finland attempts to join NATO and the negative optics presented by Marin, social media made sure to respond with hashtag activism as “solidarity with Sanna” began trending.
The viral campaign was seemingly started by the Danish weekly women’s magazine Alt for Damerne which chose to react to the bad press Marin was receiving with a campaign of support. Rather than promoting her record on foreign policy, or any accomplishments for that matter, they endorsed the PM’s right to party with embarrassing videos of themselves.
“SYMPATHY LEAK!” the magazine posted on social media. “In solidarity with Finland’s Prime Minster Sanna Marin (whose party video has been leaked, so that certain types are now questioning what one can allow themselves to do as Prime Minister),” they captioned a montage of their employees dancing in footage that they suggested was never originally intended for publication.
ALT for damerne og @ALT_Livsstil lavede i fredags et SYMPATI-læk. I solidaritet med den finske statsminister @MarinSanna tømte vi vores kameraruller for klip, der aldrig skulle have set dagens lys. Nu når budskabet rundt i verden 🙌💃💪 https://t.co/fAZD17RFhe
— ALT.dk (@ALT_Livsstil) August 21, 2022
“We at ALT for the ladies’ editorial office have emptied the camera roll of clips that should never have seen the light of day,” their post continued before adding, “And no, you don’t become a worse prime minister, director, school teacher…put in a job yourself…by firing it up on the dance floor at the weekend.”
The montage sparked a trend and the hashtag #solidaritywithsanna inspired average citizens and public figures alike from around the world because, evidently, wanting your leaders to be taken seriously is misogyny.
— Fiona Patten MP (@FionaPattenMLC) August 22, 2022
— Ann Mettler (@AnnMettler) August 21, 2022
sanna marin's "partying" video is so tame, holy shit the misogyny. #solidaritywithsanna
— autumn 🌱 (she/THEY) (@emov3gan) August 22, 2022
If you have a problem with a dancing female politician then you are the problem. #solidaritywithsanna
— edlimc (@der_milde) August 22, 2022
Yup, women can both party and lead a country. Get it, Sanna! #solidaritywithsanna
Youngest prime minister in the world shamed bcoz of her video of DANCING with her friends in private space, do women politician have to take permission from world for private space @MarinSanna pic.twitter.com/StBK9Y1Ywf
— hazeena syed (@SyedHazeena) August 21, 2022
As previously reported, the 36-year-old prime minister had taken heat for the video that surfaced of her, seemingly less because of the fact that she was having a good time, but more over concerns that the party she was attending may have included drug use. She told the press as she defended her actions, “I haven’t used any drugs, so it’s not a problem to take a drug test, but I also think it’s quite special that something like this is required.”
— Conservative News (@BIZPACReview) August 18, 2022
Marin did go on to take a drug test Friday according to NPR. The outlet also interviewed Alt’s editor-in-chief Rikke Dal Støttrup who explained her magazine’s decision to post the videos.
“Our first idea was to write a column or editorial but then we thought, let’s do this with some kind of humor and show that we all have those clips on our camera roll that wasn’t supposed to see the light of day,” Støttrup reported.
Public affairs coordinator Rixt Van Dongera of the Netherlands also spoke with NPR and explained her decision to join in the solidarity campaign, “I wanted to support her and all our rights to be an individual next to her extremely busy job and have fun with her friends. Dancing with your friends should be regarded as a great way to use your free time.”
— Rixt van Dongera (@RixtvD) August 20, 2022
Marin’s partying has put her in the spotlight previously after she was discovered to have attended a club until 4 am after having been exposed to someone with COVID. The nation’s youngest prime minister had been branded “the coolest politician in the world” by the German tabloid Bild.
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