Insurance giant State Farm is getting publicity for all of the wrong reasons and is backtracking big time after a whistleblower leaked details about a “unique project” to help teach transgenderism to children as young as five-years-old, another example of how deeply the “woke” cancer has penetrated companies with some of America’s most identifiable and enduring brands.
According to an email provided to nonprofit watchdog organization Consumers’ Research, the company has partnered with the transgender activist group the GenderCool Project which identifies itself as an “inspiring disrupter” that promotes gender identity issues to children and their families, who have “never met a transgender or non-binary person” who “feel conflicted about what they read, see and hear.”
In the email which has been made public by Consumers’ Research as a part of their accountability campaign called “Like a Creepy Neighbor,” a member of State Farm’s management team encouraged Florida agents to donate three-book bundles on transgenderism to local schools and public libraries to get the material into the hands of young and impressionable minds that are the most susceptible to brainwashing, a demographic that is easy prey for groomers and their enablers.
The books, A Kids Book About Being Transgender, A Kids Book About Being Non-Binary, and A Kids Book About Being Inclusive, all promote the idea that gender transcends biological sex, an ideology that has spread like wildfire with the sanctioning of educational authorities, corporations, Hollywood and government.
Consumers’ Research Executive Director Will Hild took to Twitter where he posted a copy of the internal State Farm email as well as details about the books which can also be viewed on the organization’s website.
🚨 Emails leaked to @ConsumersFirst from concerned @StateFarm employees show the company engaged in the woke indoctrination of kids age 5+.
State Farm partnered with The GenderCool Project — which aims to have conversations with children about being Transgender and Non-Binary. pic.twitter.com/MYcZSW8Yp1
— Will Hild (@WillHild) May 23, 2022
.@StateFarm’s goal was to have “550 agents and employees” nationwide donate a 3-book bundle about Being Transgender, Inclusive and Non-Binary to their “local teacher, community center or library of their choice.”
We’ve obtained screenshots of the books and…it’s bad. pic.twitter.com/z4VVFU62kP
— Will Hild (@WillHild) May 23, 2022
The aim of the books is simple: woke indoctrination of children — a process which @StateFarm is actively engaged in.
“Maybe you’re reading these words because it’s time to have this discussion…” pic.twitter.com/2eQpJC0CSX
— Will Hild (@WillHild) May 23, 2022
.@StateFarm wants American children nationwide, as young as 5, to be asked:
“Have you ever heard the word transgender before? Do you know what that means?” pic.twitter.com/VdH5yAJzoa
— Will Hild (@WillHild) May 23, 2022
.@StateFarm wants to confuse your children, saying just because a doctor says that you’re a boy or a girl, doesn’t actually make you a boy or a girl: pic.twitter.com/vMgGHVbl8p
— Will Hild (@WillHild) May 23, 2022
The book lays out step-by-step, what children should do to learn about transgenderism online and come out as transgender to their parents.
This is advice @StateFarm thinks 5 year old children need to hear. pic.twitter.com/X1aDH7EXBv
— Will Hild (@WillHild) May 23, 2022
Think that was the end of it? Sadly, no — the @StateFarm promoted book encourages 5-year-old children to question their own gender identity and to reconsider their pronouns. pic.twitter.com/rDCGm4MZkZ
— Will Hild (@WillHild) May 23, 2022
The nonprofit watchdog also produced an informative video which is also available on their website and is making the rounds on social media beginning with the familiar musical notes that are included with the insurer’s advertisements, many of them broadcast during sporting events that draw huge audiences.
(Video: YouTube/Consumers’ Research)
“State Farm tells us they’re a good neighbor, but would a good neighbor target five-year-olds for conversations about sexual identity?” Consumers’ Research asks.
“That’s what State Farm’s doing, asking employees to donate guides to being transgender to public schools, books aimed at making kindergartners question their identity, it’s textbook indoctrination.”
“These books don’t belong in elementary schools and State Farm shouldn’t be putting them there,” the video states.
Twitter users expressed their opinions over the leaked email that isn’t good news for the insurer’s brand in an ultra-competitive market where the tide is rapidly turning against “woke” corporate activism.
I’ve been a @StateFarm customer with multiple policies for 45 years. I’ve always been happy with their service, but will take my business elsewhere if this is true.
— David McDill (@dmcdill) May 23, 2022
Great, @StateFarm. Now I need to look for a new insurance company…🤬🤬🤬
— 🇺🇸❤🔥That Girl🔥❤🇺🇸 (@Ramgirl123) May 23, 2022
@StateFarm you are about to find out how going woke means going broke. There are so many other insurance companies to choose from.
— Just another mom (@Alina21652099) May 23, 2022
This is how they increase their ESG score.
You can think of ESG scores simply compared to a “Social Credit Score”.— The Patriot ⚪ (@RealSpaniel1989) May 23, 2022
My family has been associated with State Farm either professionally or as customers for 50 plus years. Today was the first day we became embarrassed by that affiliation. We never thought we’d see the day you’d become #Groomers.
— Jesus = Answer (@hollis4congress) May 23, 2022
This is how they increase their ESG score.
You can think of ESG scores simply compared to a “Social Credit Score”.— The Patriot ⚪ (@RealSpaniel1989) May 23, 2022
Like a registered sex offender neighbor, @StateFarm is there. https://t.co/XMkwG7at4m
— Paperbags (@Paperbags_01) May 23, 2022
Like a Creepy Neighbor, Statefarm Is There
— Wallyjo (@Wallyjo666) May 23, 2022
@StateFarm just FYI, I just called and cancelled my homes, rentals, personal vehicles, business liability, business vehicles, RV, and life insurance.
Congrats on about $30k a year in premium lost.
This was a great move on your part.
Now I’m gonna short your stock.
— 🍊🍊Capt’n Cornjuice🥃🥃 (@BoCamaro) May 23, 2022
Even more disturbing? According to the letter, the transgender outreach program isn’t limited to the Sunshine State, it’s nationwide.
(Image: Screengrab/Consumer’s Research)
Sooner or later Corporate America is going to realize that “woke” politics are like a hot stove, touch it and get burned – just ask Disney.
UPDATE: State Farm seems to have gotten the message and has distanced itself from the groomers, according to a mass email to employees that was posted by Libs of TikTok in which the company states that it will no longer support GenderCool’s program and admits, “Conservations about gender and identity should happen at home with parents.”
BREAKING: @StateFarm sent out a mass email to their staff today stating “we will no longer support that program” after they were exposed for supporting a project to push LGBTQ books into schools.
A source tells me “the agents were really upset when we found out.” W pic.twitter.com/55P1QJ0oLa— Libs of TikTok (@libsoftiktok) May 23, 2022
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Chris Donaldson is an ordinary American who is concerned about rampant corruption as well as the ongoing attacks on our way of life by those who have contempt for our hard-earned freedoms. A Navy veteran, he has been a frequent contributor to conservative websites and resides in Florida.
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