The latest edition of the annual Sports Illustrated swimsuit issue has generated plenty of buzz over the “woke” magazine’s choice of models featured on the cover, particularly the inclusion of the plus-sized Yumi Nu who has drawn both raves and mockery from Twitter users.
The model and songwriter became the first plus-sized Asian to be so honored since the initial swimsuit issue hit newsstands back in 1964, joining celebrity superstar Kim Kardashian, billionaire Elon Musk’s 74-year-old mother Maye Musk, and Grammy award-winning singer Ciara as this year’s cover models.
One of those who criticized the inclusion of Nu is the controversial Canadian psychologist and YouTube personality Dr. Jordan Peterson, who tweeted “Sorry. Not beautiful. And no amount of authoritarian tolerance is going to change that.”
Sorry. Not beautiful. And no amount of authoritarian tolerance is going to change that. https://t.co/rOASeeQvee
— Dr Jordan B Peterson (@jordanbpeterson) May 16, 2022
“It’s a conscious progressive attempt to manipulate & retool the notion of beauty, reliant on the idiot philosophy that such preferences are learned & properly changed by those who know better,” Peterson added in another tweet to a critic along with a link to an article, “but don’t let the facts stop you.”
It's a conscious progressive attempt to manipulate & retool the notion of beauty, reliant on the idiot philosophy that such preferences are learned & properly changed by those who know better (see https://t.co/RLOu4wlNM6)(https://t.co/tUzihxdXOl) but don't let the facts stop you. https://t.co/90uEnV6DL3
— Dr Jordan B Peterson (@jordanbpeterson) May 16, 2022
Peterson’s criticism of Nu opened the door to a Twitter swarming by her defenders.
You know Sports Illustrated is not the government, right? You know they chose this because they thought it would sell more copies, right? That’s not authoritarianism, that’s capitalism. Demanding everyone have your tastes is authoritarianism. Right-wing idea of an intellectual.🤣 https://t.co/gXBYsWt1qo
— Cenk Uygur (@cenkuygur) May 17, 2022
“I’m Jordan Peterson and I demand to be the biggest boob and ass in the room.”
— Ana Kasparian (@AnaKasparian) May 16, 2022
my guy you look like a child’s skeleton covered in mayonnaise with dryer lint on the top. you’re in no position to be assessing anybody’s beauty you rickety junkie.
— K. Thor Jensen (@kthorjensen) May 16, 2022
He’s always been a parody of an “intellectual” psychologist, dummies.
— hoseph (@HosephJose) May 16, 2022
Wow. Have you looked in the mirror?
— Sheenie Ambardar, MD (@DrAmbardar) May 17, 2022
but if i bring up that you’re a drug addict hooked on prescription drugs and had to put in a medically induced comma bc of your addiction im the bad guy? you’re decaying and giving prince philip vibes but wanna comment on women’s natural bodies? mind your crackhead business! https://t.co/XezdWF79rs
— Tayoncé Defense Attorney (@lesbeyonsay) May 16, 2022
The pummeling appears to have gotten to Peterson who essentially cried uncle, announcing that he would be departing Twitter.
“I recently stopped accessing Twitter for three weeks as an experiment,” he wrote, “I had some of my staff post video links etc. It was a genuine relief. I started to read & write more. I started using it again, a few days ago, and I would say that my life got worse again almost instantly.”
The endless flood of vicious insult is really not something that can be experienced anywhere else. I like to follow the people I know but I think the incentive structure of the platform makes it intrinsically and dangerously insane. https://t.co/NlWTUKRHlG
— Dr Jordan B Peterson (@jordanbpeterson) May 17, 2022
“The endless flood of vicious insult is really not something that can be experienced anywhere else. I like to follow the people I know but I think the incentive structure of the platform makes it intrinsically and dangerously insane,” Peterson added.
He then said goodbye, “So I told my staff to change my password, to keep me from temptation, and am departing once again. If I have something to say I’ll write an article or make a video. If the issue is not important enough to justify that then perhaps it would be best to just let it go.”
So I told my staff to change my password, to keep me from temptation, and am departing once again. If I have something to say I’ll write an article or make a video. If the issue is not important enough to justify that then perhaps it would be best to just let it go. https://t.co/5MC7LxlOLj
— Dr Jordan B Peterson (@jordanbpeterson) May 17, 2022
Other Twitter users weighed in with their own takes.
She a Guard or a Tackle?
— Pete D’Abrosca (@pdabrosca) May 16, 2022
The insanity of post-Obama America showing no signs of relenting… https://t.co/qMUcyyrKLW
— Tom Tillison (@TomT_FL) May 17, 2022
I used to get SI. Had amazing writing. Just wonderful. Then they went woke in every edition and reduced their frequency. I cancelled it as I wanted to read about sports in my sports magazine, not be fed political narratives. Don’t know how much longer it will last.
— Mark McNeilly (@markmcneilly) May 17, 2022
Beyond trying to generate social media buzz, I’m curious what the marketing insight is behind this decision. Is the swimsuit issue still trying to attract male subscribers? If not, who is this trying to appeal to?
— Petrified Statue (@NeptuneACX1000) May 16, 2022
The entire point of a swimsuit issue is to showcase attractive women in exotic locales. Putting average women in ultra-revealing swimsuits does not and will not change a thing. You may as well just get rid of swimsuit issue. 1/2
— Politically Homeless (@homelesspolster) May 16, 2022
Why not put an athlete on the cover. It is SPORTS illustrated
— Light Skinned Todoroki🌹 (@byondplusultra) May 16, 2022
“I was processing the surprise of it not being a real interview and that this was actually the SI cover reveal. I could not speak. I had full body chills. I was shaking, I was crying. They really got me good,” Nu told the New York Post of her reaction to learning that she would be on the cover of the swimsuit issue.
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