Symone Sanders, who abandoned the sinking ship known as the office of Vice President Kamala Harris, is now speaking for herself, but it’s not going so well, either, at least so far.
The debut of her eponymous MSNBC show on Saturday, featuring an interview with first lady Jill Biden as a supposed drawing card, was a failure in terms of viewership on the liberal network that often peddles anti-GOP conspiracy theories and various forms of far-left fearmongering.
According to Fox News, the “highly publicized weekend MSNBC program debuted Saturday with only 361,000 viewers and a paltry 29,000 in the advertiser-coveted 25-to-54 demographic. She did even worse on Sunday, reaching just 344,000 total viewers.”
In the same 4 p.m. Eastern time slot, which is hardly ideal for a weekend program, Fox News was reportedly drawing 842,000/163,000.
Sanders, who was also an advisor to Joe Biden and, in 2016, a spokeswoman for the Bernie Sanders presidential campaign, will also host a show on NBC’s Peacock streaming service.
“Symone Sanders’ popularity is about as bad as the approval rating of her former boss,” the New York Post quipped about yet another instance of the revolving door between government and media.
In the compilation below, “Symone” clocked in at #37.
Cable News Rankings – Sat May 7
1⃣2⃣7⃣@FoxandFriends Pete Hegseth @WillCain @RCamposDuffy
Hat's off to @JaniceDean & @ShannonBream for their Kentucky Derby coverage. pic.twitter.com/UsGB659oct
— RoadMN 📈 (@RoadMN) May 10, 2022
Earlier this month, Sanders, 32, told The Hill, in the context of the new TV gig, that “I’m not here to be a spokesperson for the Biden administration. I had that job already. I’m going to be honest, and sometimes the honesty means that what I have to say is not what the administration would have to say. And that’s fine, because it’s my show.”
During the same interview, the honest Sanders echoed the ironic talking point from the authoritarian left that ” Our democracy is hanging on by a thread.”
“There’s no one on television right now that has the insight that I have,” she insisted.
“While she may no longer be on the Biden payroll, her giddiness over her sit-down with Jill Biden suggests she still takes marching orders from 1600 Pennsylvania Avenue,” Fox News added about Sanders.
Why producers thought Mrs. Biden would bring eyeballs to the show is a question mark. A newly published biography of the first lady authored by two Associated Press reporters only sold 250 copies in its first week.
Concha: Psaki should immediately resign if network she’s planning to work for wants to claim credibility https://t.co/vxMjKHVvMY
— Jack Furnari (@JackBPR) April 7, 2022
White House press secretary (or “publicist” as Tucker Carlson describes her) Jen Psaki is heading to MSNBC, where she will provide commentary on existing shows and also host a Peacock program.
With Rachel Maddow, the only star on the ratings-challenged network, substantially cutting back on her workload, corporate executives might change course and give the often-smug Psaki a prime-time slot of her own sooner rather than later.
Outkick media columnist Bobby Burack claims that the scenario for MSNBC is dire:
MSNBC can ill afford to continue striking out on new hires. The network is shedding viewers in all key demographics. And with Rachel Maddow down to just one day a week, the network is allowing CNN to close the gap as No. 2 in cable news…
While Psaki is more famous and polarizing than Sanders, there is little confidence now that she — or any other former Biden official — will help MSNBC make up lost ground.
If Psaki and Sanders are not the answers, MSNBC is out of options. Its bench does not include a single “talent” who can move the needle…
Burack added that if Sanders’ show falls below 300,000 viewers next month, it could “prompt another immediate lineup change at MSNBC.”
Breitbart‘s John Nolte condemned the hiring of Sanders and Psaki as “pure corporate graft.”
“What this really is with Psaki and Symone and all the other dull, incompetent stiffs who move from the White House to the news media is both a bribe and a payoff. NBC-Universal hires people who have no business being on TV, who are uninteresting, inexperienced, and have no audience outside a handful of D.C. morons. In exchange, NBC Universal enjoys access and the kind of favors that allow them to grow and grow into a powerful monopoly,” he argued further.
There’s been a lot of chatter about how the end of the Trump presidency backfired on most of the corporate media outlets. In general, however, there seems to minimal interest in more liberal media content, given, e.g., CNN’s audience erosion and the immediate and expensive flop of CNN+. in addition to MSNBC’s troubles.
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