Consumers’ Research: Levi’s, American Express have ‘betrayed’ customers to serve ‘woke politicians’

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With new, succinct ads, the nonprofit Consumers’ Research organization is calling out certain bastions of corporate America for prioritizing woke politics over worthwhile products.

“Levi’s and American Express have betrayed their customers. Their products were once synonymous with American freedom and prestige in the world, but now their CEOs have turned the companies into oppressive gulags of groupthink and anti-white racism,” the organization’s executive director Will Hild told Fox News.

“As both of these companies near their annual shareholder meetings, Consumers’ Research is calling out their disgraceful conduct and reminding them of their fiduciary duty to their shareholders and their moral duty to their customers, regardless of race,” he insisted.

The organization’s mission statement explains that it aims to “increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding.”

In a 30-second ad targeting widely known jean brand Levi’s, the narration explains:

“Levi’s became iconic by making tough pants. Now they’re notorious for pushing progress politics: Opposing the Second Amendment, attacking popular voter ID laws, and Levi’s screws their workers — furloughing thousands, while rewarding rich shareholders. A top female executive unable to speak freely. Rather than leaving China, CEO Chip Bergh makes excuses. An American icon washed away by woke politics.


“Levi’s: Serve your customers, not woke politicians,” the gravelly-voiced narrator concludes about the apparel company founded in 1853 as denim in the video rotates in a clothes dryer.


Consumers’ Research has also launched a companion website at

Jennifer Sey is the Levi’s executive alluded to in the ad.

She was apparently on track to become CEO but was forced out after speaking in her private capacity against COVID-related school shutdowns.

Consumers’ Research also dropped a similar ad about credit-card multinational American Express:

“American Express: Investigated by the U.S. government, caught processing a Soviet-era politician’s dirty money, paid hundreds of millions in fines for deceiving customers. Rather than clean up their act, American Express has gone woke. Employees say people are promoted and told to offer lower premiums based on race. Amex administered critical race theory training that told employees capitalism is racist,” the voiceover claims.

“American Express: Serve your customers, not woke politicians,” the second ad similarly concludes, with a suggestion to visit for more information.


“Consumers’ Research has partnered with New Tolerance Campaign and Color Us United, which launched a campaign last month designed to get credit card giant American Express to stop ‘racially divisive policies’ that they feel are infiltrating many of the nation’s most prestigious companies,” FNC added.

“If American Express employees carried out the ideas suggested to them by the company, to treat customers differently based on race, they would violate a myriad of federal civil rights law and financial regulations against discrimination,” Hild claimed.

American Express has denied the allegations, insisting, in part, that “The ad and other recent related allegations make sensational claims about our company that simply aren’t true…Advancement, hiring, and compensation within our company is based solely on individual qualifications, business, and leadership performance…Our diversity and inclusion programs are not based on any specific theory or philosophy, and we have never taught our colleagues that capitalism is racist…”

As Consumers’ Research implied in the Levi’s ad, while many large enterprises here at home condemn the U.S. for its shortcomings, they have no reluctance in conducting business in CCP-controlled China, despite rampant human rights abuses there. They also become very silent or equivocate when asked to comment about communist China’s authoritarian policies.

While liberals and Democrats often have made a lot of money on Wall Street, in general, the left traditionally was extremely skeptical of corporate America. As the scenario has evolved over recent years, the left is corporate America, however.

Previously, conventional wisdom held that campus activists and other like-minded progressives would need to go through an attitude adjustment when they took jobs in the real world.

It has turned out, however, that just the opposite has occurred. The business community, especially top-echelon corporations, often quickly succumb to both internal and external far-left pressure, perhaps disproportionately compounded by blue-check Twitter, in the context of hot-button and divisive political and social issues.

Purported family-friendly Disney has also been in the headlines for the way it seems to be aggressively pushing a woke agenda in its content.


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9 thoughts on “Consumers’ Research: Levi’s, American Express have ‘betrayed’ customers to serve ‘woke politicians’

  1. I got rid of my Levi’s. Will not buy any more. Canceled AMERICAN EXPRESS. WAKE UP ASSBAGS

    1. Cancel, cancel, cancel. Of course this isn’t cancel culture because only the Libs do that.

  2. That’s why I will never buy or wear another pair of Levi’s as long as I live

  3. Parents have finally had enough of heterophobic woke perverts trying to pervert their children!

  4. The BEST way to deal with these companies is to either not USE their product or PURCHASE their product. Hit them in the pocketbook! I STILL haven’t bought a Coke or a bag of Lays “anything”!

  5. gave up Amex because they now charge interest on current purchases….greedy corporate culture! and i don’t buy jeans of any kind!

  6. Look I hate Levi’s has went the woke way but that is their right as an American company. Just as it is my right to never buy a pair of Levi’s ever again. I would never use American Express anyway. However if you are looking for a great and comfortable pair of jeans get a pair of sand drifter Tommy Bahama jeans. Just wow. This is not a paid advertisement LOL.

  7. Levi’s and American Express should move to communist China where they belong. I wouldn’t use products from either of them.

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