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‘Insane’ daytime robbery at Chicago Ulta beauty outlet stuns onlooking customers

September 28, 2021 | | Print Article

Investigative journalist Andy Ngo posted video Tuesday evening of what he described as a “brazen robbery” of an Ulta beauty retail outlet in Chicago, as stunned customers looked on in disbelief.

The video shows at least three people raking products off of shelves into what appear to be black garbage bags, as a male onlooker describes what he sees taking place.

“Uh-oh…look at this. Wow,” the man says as alarms can be heard in the background. “Look at this. Insane. Insane.

“Yo, this is in the middle of an Ulta, right now,” he says, as the suspected thieves continue cleaning off product shelves.

“Look at this,” the man says as he films the alleged robbers collecting up their bags and running out of the front of the store. “Look at this. Insane. Insane.”

The Daily Mail reports that the alleged robbery took place at an Ulta Beauty store in Chicago’s Norridge suburb. They reportedly stole high-priced Christian Dior and Armani makeup, among other items.

Reactions to the video were all over the place on social media.

The identity of the alleged thieves is not clear and it was reported that store managers called the police.

“At Ulta Beauty, the safety of our associates and guests is our highest priority,” the vice president of public relations for Ulta, Eileen Ziesemer, told Fox News. “We are aware of the criminal activity at our Norridge store over the weekend and are fully cooperating with local police as they conduct the investigation.”

Crime has been rising steadily in Chicago for more than a year as city officials and Cook County Prosecutor Kim Foxx have implemented left-wing reform policies that de-emphasize filing charges against shoplifters unless they had been charged with or convicted of 10 prior felonies or if they took more than $1,000 worth of items; the previous monetary threshold for felony shoplifting was $300.

According to CWBChicago, robberies like the one seen in the video above have become more frequent in Chicago in recent months, committed by so-called “shoplifting mobs,” the outlet said.

“Some of the biggest names in high fashion are losing thousands — sometimes tens of thousands — of dollars to a team of thieves that is storming into their stores to steal purses and handbags from display shelves,” the outlet reported, citing Chicago Police Department reports.

“The raids have been happening during afternoon hours along the Mag Mile and Rush Street corridors,” the outlet continued, referencing Chicago’s high-end retail sector the Magic Mile.

Retailers in other cities, including San Francisco, have experienced similar brazen daylight robberies.

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Jon Dougherty
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