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Eric Bolling jabs wine CEO Ryan Coyne about ‘most patriotic’ ad ever: ‘this is not very woke of you’

August 12, 2021 | | Print Article

Disclosure: BizPac Review is proud to be partnered with a media conglomerate owned by Ryan Coyne. 

Ryan Coyne, CEO of We the People wine, had some fun with Newsmax’s Eric Bolling Tuesday over the viral ad that is blowing minds all over the internet with 11 million views and counting.

“It’s a wine company catering to conservative values with what some are calling the most patriotic commercial ever,” Bolling explained before airing the aggressively American ad.

(Video Credit: Newsmax)

In it, former President Ronald Reagan gives a speech about the love of country and the people trying to destroy it that could have been written today. Combine that with visuals that tug at Americans’ heartstrings with unbridled patriotism and it’s clear that this video was made to speak to the modern-day patriot. Only at the end of this stimulating bit of marketing do you realize that the company creating it is selling you wine.

“So let me start with how did you come up with the idea of a conservative values wine company?” Bolling asked.

“Sure. Well, we wanted to build a brand all about American exceptionalism. Free markets, free people, free speech… and we think those values are kind of under assault today in America with companies like Nike paying Colin Kaepernick millions of dollars and Big Tech censoring, you know, free speech online,” Coyne replied.

“I think about the various brands… so this is not very woke of you. You’re going to get some blowback from the snowflake woke crowd. Tell us about that,” Bolling said with a laugh.

“Well, listen, the video has been received enormously well, I must say. I think it’s been viewed about 11 million times so far. We’re selling thousands and thousands of cases at the moment. You know, as for the folks who don’t want to stand up for free speech and don’t believe in American exceptionalism, well sorry but, you know, that’s what we stand for and to those that want to bring criticism our way, bring it on,” Coyne challenged.

“So, you use one of my tricks. You use Ronald Reagan in your ad. I mean, it’s like one of my monologues there,” Bolling laughed. “What do you mean standing up for free speech? Is it just an anti-snowflake, woke campaign? What are the conservative values you are pointing out?”

“Well, free speech is certainly one of them. You see what’s going on with censorship. You know, across Big Tech, they kicked the President of the United States off of social media. Those are things that shouldn’t be happening in our opinion,” Coyne said. “You know we celebrate freedom of speech, freedom of expression. We wanted to create a product that brought people together which we think wine does very well around celebrating those values.”

(Video Credit: We The People Wine)

“We wanted to create a product that brought people together and we were talking about exactly how to do that,” he continued. “We do a ton of work in the conservative political space already. We thought that our community needed something, needed a brand that was going to stand up for those values and we thought what brings people together more than raising a glass of, and to, ‘We The People.'”

“And so, that’s what we did. We went out to California and we worked with some of the best farmers, best vintners that we could find that shared those values and celebrate American exceptionalism. And about 12 to 18 months later, here we are with what we think is an absolutely excellent cabernet and chardonnay,” Coyne remarked.

“We actually created the wine ourselves. Now, we worked with great growers and vintners to do that, and that all takes place out in Napa. We obviously do all the marketing, all the sales, and we have distribution out in Napa to about 44 states around the country. But the team we’ve been able to put together out there has been excellent,” Coyne said.

“So, the red… the cabernet-style sauvignon is excellent. It’s not too oak-filled. It’s not too heavy. It’s easy to drink and something you can drink outside on a warmer day. Our chardonnay, it’s not too oaky-buttery. We didn’t go too far in that direction. I like to call it right-of-center and easy drinking,” he quipped.

“Of course,” Bolling chuckled at the remark.

“We wanted something that appealed to the broadest spectrum of folks that we could. And obviously, people have different palettes and like different styles of wine. But we think this is something that everybody will enjoy,” Coyne concluded, urging viewers to visit We The People Wine and join the wine club.

People love the ad and the wine:

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