Disclosure: BizPac Review is proud to be partnered with a media conglomerate owned by Ryan Coyne.
We the People wine has produced a viral ad that is so powerfully American it blows almost every single thing the Republican Party has done right out of the water.
That is according to political heavy-hitters and viewers who not only sent the video viral, but expressed shock that such an impactful visual display of patriotism didn’t come from people seeking a vote, but from a wine company using their voice to stand for their principles.
The advertisement uses a poignant speech from former President Ronald Reagan juxtaposed perfectly with modern clips of the left-wing assault on our cities in the form of riots and demand to defund the police.
“It looks like some things have changed,” Reagan’s voice begins the video. “Are we doing a good enough job teaching our children what America is and what she represents? Younger parents aren’t sure that an appreciation of America is the right thing to teach modern children.”
“I’m warning of an eradication of the American memory that could result in an erosion of the American spirit,” the former president expresses. “If we forget what we did, we wouldn’t know who we are. We’ve got to do a better job of getting across, that America is freedom. Freedom is special and rare. Freedom of speech. Freedom of religion. Freedom of enterprise. As long as we remember our first principles, and believe in ourselves, the future will always be ours. Ours was the first revolution in the history of mankind that truly reversed the course of government, and with these three little words: We The People. We the people are free. Once you begin a great movement, there’s no telling where it will end.”
— Chris Stigall (@ChrisStigall) August 5, 2021
Daily Caller dubbed it “perhaps one of the most patriotic advertisements ever made.”
Officer Brandon Tatum called the ad one of the most inspiring videos he’s ever seen, saying that “[i]n a time in our country where things are appearing to go astray, where people are forgetting the values, the founding, the love, the freedom we have in this country; if you need a pick-me-up, this is your video.”
Best wine commercial I've seen since drunk Orson Welles: https://t.co/zU0IprIgIa
— Christopher Bedford (@CBedfordDC) August 3, 2021
Others were shocked that such an inspirational and American advertisement was created by a wine company.
Wow. I was waiting to see who did the ad. Not expecting that. Whoever created this ad for the wine co., needs to work with the GOP, stat!
— Jim DeLorenzo (@jhd16) August 5, 2021
M Night Shyamalan wine commercial ending.
— ChazRoman (@ChazRaRoman) August 6, 2021
I’m sure it taste like freedom
— 🟩 Bit4Brains 🟩 (@CoreT24649827) August 5, 2021
It’s ads like this that allow me to easily see the GOP winning the House, Senate and WH by 2024.
— ajmorelli (@ajmorelli) August 6, 2021
That is one stellar 120 second spot.
— Kurt Weinschenker (@KurtBW_News) August 6, 2021
Wine commercial? That makes ya wana run through a damned commie brick wall! I’ll need to find some cab sav…
— TheBeardedMoc (@TheBeardedMoc) August 3, 2021
Red State’s Nick Arama had high praise for the “powerful video that will grab your heart as an American”, suggesting that Republican ad makers solicit the help of the group who put this video together.
“The GOP guys who are behind ads should see whoever did this and solicit those folks to do their ads. It puts everything into such sharp focus and grabs the heart,” he explains. “It’s so riveting. And it so clearly notes that we have to do a better job at teaching the young coming up what America is and that we were behind on that teaching even when Reagan said those words.
We the People’s CEO Ryan Coyne dropped by “Rob Schmitt Tonight” on Newsmax Friday to discuss the creation and impact of the video, as well as the inspiration behind a conservative wine company whose product is based out of liberal California.
“What we were trying to do is build a brand around American exceptionalism,” Coyne explained. “Free people, free speech, free markets, a bunch of values that frankly we feel are a bit under attack. Big Tech, people kneeling for the flag at the Olympics, things you talk about all the time. And we think this video does a good job of doing that.”
Schmitt then turned the discussion to the politicization of companies and products in America these days.
“I have thought about exactly what this is a lot lately. This idea that even branding and products could become politicized because this country is so politicized,” he lamented. “It’s interesting to watch as so many products align themselves with the left and abandon half the country and it makes you wonder, like Coca-Cola, ‘should I make a pop soft drink that’s for conservatives’ you know?”
Coyne explained how the “conservative wine” idea was born.
“Well, why we did wine was because we wanted to unify people, not only around the brand but around the values we stand for. Again, free speech, free people, things that are being suppressed right now,” he noted. “And what better way to do that than to raise a glass kind of and to we the people. We think that food and drink is a unifying element of society and so that’s the way we went, and we encourage more brands to speak more loudly about the values that they stand for.”
Produced in California’s world-renowned wine country, the Cabernet Sauvignon and Chardonnay sold by this company don’t just sport a dazzling label and dress the part of the pro-American company. No, they walk the walk as well, stating “a portion of the proceeds from each bottle sold will go directly towards supporting candidates and causes that reflect the values our community stands for.” This way, you can rest assured that your purchase is still working hard long after the last drop of wine has been enjoyed.
We the People’s ad has a combined 3.4 million views on social media; the teaser videos alone racked up an outstanding 600,000 views. Their social media accounts have also received a boost, with their Facebook adding over 500 followers, Twitter increasing by nearly 900 followers and Instagram receiving a massive gain of 17,000 followers.
All of America can take Reagan’s stark words of warning to heart, and create change in their communities one bottle of wine at a time.
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