MLB All-Star game ratings plummet to second lowest in history, move costs Atlanta small businesses millions

Major League Baseball’s All-Star game is finding out the true meaning of “go woke, go broke” as their ratings plummeted to the second-lowest in history after relocating to Denver from Atlanta, costing black business owners millions of dollars.

Tuesday night’s Nielsen numbers depicting how many tuned in to the game were horrific. A dismal 8.24 million Americans watched the game which earns it the distinction of being the second-least-watched All-Star Game in history. Even with one of the most reportedly compelling lineups in years that included Los Angeles Angels’ Japanese sensation Shohei Ohtani, people simply tuned out because of liberal politics. The ratings also included out-of-home viewing which was not taken into account in 2019 so the numbers are actually even worse than being reported. The game was not played in 2020 due to the pandemic.

In 1980, over 36 million Americans watched the game. In 2015, 11 million tuned in.

Much of America unplugged from the game because Democrats pushed it out of Atlanta, Georgia, and moved it to Denver, Colorado because of new voting laws that they did not approve of and painted as racist. Ironically, Colorado has an even smaller time window for early voting than Georgia. Apparently, the league didn’t look too closely at the facts of the partisan issue, just the hyperbole.

Major League Baseball joins the NBA in cratering ratings. The NBA Finals are not even drawing 10 million viewers at this point because of their liberal, social-justice-oriented stances that fully embrace Black Lives Matter. Only 8.5 million viewers tuned in for Game 1. By contrast, in 1998, Game 1 drew almost 30 million viewers.

MLB Commissioner Rob Manfred caved to liberal pressure and relocated the game from Atlanta’s Truist Park to Coors Field in Denver. In doing so, many black-owned businesses in Georgia were hit for a second time after already being devastated by the pandemic. Those businesses reportedly lost somewhere between $70 and $100 million in tourism-related business after the move according to WSBTV. Cobb County in Georgia is primarily a black community, Denver is not. Just under 51 percent of Atlanta is black and 30 percent of the businesses are black-owned as well.

“My guess from the experts I’ve heard… is $70 million,” said Roger Dow, who is the CEO of the U.S. Travel Association. “But here’s the thing that people don’t count on – it’s the exposure that you get from media, of having the game on, and people doing the pre-shows, and all that.”

“I think that’s the big loss, much bigger than the $70 million,” he contended.

Dow posits that vendors, souvenir shops, bars, and restaurants are the ones who bore the brunt of liberal activism. “The ones that really need to keep their doors open, they’re the ones that got harmed the most,” he noted. “This would’ve been such a boost in the arm for them.”

“This event would have directly impacted our county and the state, as visitors spend their dollars on local accommodations, transportation, entertainment and recreation, food and retail throughout the county,” Cobb County Travel and Tourism stated. “This would have been a big boost to Cobb businesses and help with recovery after the COVID-19 pandemic.”

Vernon Jones, who is a Republican gubernatorial candidate from DeKalb County in Georgia blasted the MLB for the move.

“Woke corporations won’t tell us Georgians how to run our state and certainly won’t tell us how we should secure our elections,” he told Fox News Tuesday night during the game. “By moving the All-Star Game to Colorado, to a state with even more restrictive voting laws than Georgia, MLB cost our state millions of dollars, hurting the very black communities they claim to care so much about. They should be ashamed.”

Georgia state House Speaker David Ralston claims MLB’s decision “robs Georgians of a special celebration of our national pastime free of politics.”

“These are the working-class people of Atlanta, a city that’s famous in terms of its black communities and culture, and everything associated with it,” The Federalist publisher Ben Domenech stated on FOX Business’ “Varney & Co.” following the MLB making its announcement in April. “And instead you’re going to rip that up and move it to lily White Colorado, which has even more restrictive laws.”

The Atlanta Braves said in a statement that they were “deeply disappointed” by the All-Star game move.

“Unfortunately, businesses, employees, and fans in Georgia are the victims of this decision,” the team declared.

No one seemed surprised in the least at the ratings bomb:


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