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Victoria’s Secret’s woke new look to please angry feminists is dubbed ‘Dumbest. Brand. Strategy. Ever.’

June 17, 2021 | | Print Article

Victoria’s Secret has chosen going full woke over earning a profit, succumbing to the hypersensitivities on the left to embark on a major rebranding.

Gone are the beautiful Angels supermodels who’ve long represented the women’s lingerie company, with the likes of angry feminist Megan Rapinoe, the Trump-hating gay soccer player, becoming Victoria’s Secret’s new brand ambassadors, the New York Times reported.

Even the standard size 32B mannequins on display in their stores didn’t make the cut, as the forms representing the female figure will now come in new shapes and sizes.

“When the world was changing, we were too slow to respond. We needed to stop being about what men want and to be about what women want,” Victoria’s Secret CEO Martin Waters told the Times, in reference to the rebranding.

The paper said the company has been “scrutinized heavily in recent years for its owner’s relationship with the late sex offender Jeffrey Epstein and revelations about a misogynistic corporate culture that trafficked in sexism, sizeism and ageism.”

So the world famous sexy runway models are being replaced by “women famous for their achievements and not their proportions.”

The Times reported that other women tapped to represent the company include “Eileen Gu, a 17-year-old Chinese American freestyle skier and soon-to-be Olympian; the 29-year-old biracial model and inclusivity advocate Paloma Elsesser, who was the rare size 14 woman on the cover of Vogue; and Priyanka Chopra Jonas, a 38-year-old Indian actor and tech investor.”

The new brand ambassadors also include Valentina Sampaio, a Brazilian trans model; South Sudanese refugee Adut Akech; and Amanda de Cadenet, photographer and founder of #Girlgaze, the digital platform for female photographers.

The seven women are fittingly called the VS Collective, and will “alternately advise the brand, appear in ads and promote Victoria’s Secret on Instagram,” the article said.

The radical left Rapinoe called the company’s traditional marketing approach “really harmful,” and declared that “functionality” is sexy.

“As a gay woman, I think a lot about what we think is sexy, and we are afforded the ability to do that, because I don’t have to wear the traditional sexy thing to be sexy and I don’t think the traditional thing is sexy when it comes to my partner or people I’ve dated,” she told the paper. “I think functionality is probably the sexiest thing we could possibly achieve in life. Sometimes just cool is sexy too.”

Victoria’s Secret hasn’t had a fashion show since 2018, and Waters said it would most likely return in 2022, but in a very different form from the past as the company tries to redefine sexy in a politically correct manner.

Here’s a quick sampling of responses to the story from Twitter:

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