When corporations promote left-wingery, free-market conservatives are met with a taunt: “You want companies to have freedom of speech, and you want the free market to decide, so what are you complaining about? This is what you wanted.”
Of course, private, free-market decisions are never immune to private criticism. But “woke capitalism” is also not purely the result of private, free-market decisions. Behind the invisible hand of the market is the mailed fist of the government, pushing companies to the left in ways direct and indirect, in areas ranging from climate policy to workplace and hiring rules.
There are four major capacities in which government pressures companies to go woke: government as corporate shareholder, government as customer, government as capital-market regulator, and government as workplace regulator.
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