Salsa-dancing LeBron James’s Mountain Dew ad draws ire: ‘My culture is not your prom dress’

Mountain Dew’s new ad campaign, “The Morning Makes You,” featuring LeBron James salsa dancing is just the kind of promotion that the left usually labels as cultural appropriation.

The extended cut of the commercial features James doing everything from laundry to mowing the lawn, to salsa dancing. It was directed by F. Gary Gray and is for the Mountain Dew Rise Energy drink available in 16-fl. oz. cans which were launched in March.

James ended his 18-year partnership with Coke in 2020. Forbes estimates that James is one of the NBA’s top earners, pulling in an estimated $50 million a year in endorsements. He is now teaming up with Pepsi and Mountain Dew.

There has been almost none of the usual blowback over James’ fancy footwork in the commercial and a number of conservatives pointed out the blatant hypocrisy of the left’s rules when it comes to so-called cultural appropriation.

(Video Credit: Mountain Dew)

Instead of being called out, James is being praised by the media for having “pretty good” dance moves in the Mountain Dew commercial.

In the video, James imagines himself teaching a salsa class if he had hit the snooze button in his life. The fancy footwork goes on for about 45 seconds. He dances his way into cultural appropriation via the salsa classic ‘Devorame Otra Vez’ as a dance instructor.

The original video was released on May 13 and fans reportedly liked it so much they demanded more. So, Mountain Dew delivered and came out with an extended cut. “You asked, we listened,” the company tweeted. “Sit back and enjoy LeBron Salsa King in his entirety in this exclusive extended cut.”

This is not the only instance of a double standard for cultural appropriation with James. He is an investor in Lobos 1707 tequila. And while model Kendall Jenner just released her 818 Tequila brand and was slammed widely for her partaking in the perceived practice, James was not called out for his.

The star athlete also just avoided a suspension and a fine for violating the NBA’s health and safety protocols just prior to the Los Angeles Lakers’ play-in tournament game against the Golden State Warriors. He attended a promotional event along with hip-hop star Drake and actor Michael B. Jordan for his tequila brand. Those who attended had to produce proof of vaccination or a recent negative test result.

James’ branding is legendary and he is a money-making machine due to his huge fanbase. He’s also a polarizing figure and has recently allowed politics to color his commentary, especially when it comes to the police.

Opinions on the latest commercial range from thinking it is hilarious and charming, to finding it cheesy and elitist. Regardless, the ad has gone viral and is apparently a win-win for Mountain Dew and LeBron James.

But the NBA star,  who is also set to debut his new movie “Space Jam: A New Legacy,” was mocked by many conservatives on Twitter for his posited alternate career choice:

And not everyone was a fan of James’ moves:

DONATE TO BIZPAC REVIEW

Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!

Success! Thank you for donating. Please share BPR content to help combat the lies.

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.

PLEASE JOIN OUR NEW COMMENT SYSTEM! We love hearing from our readers and invite you to join us for feedback and great conversation. If you've commented with us before, we'll need you to re-input your email address for this. The public will not see it and we do not share it.

Latest Articles