CNN is really struggling in post-Trump America, with the network’s ratings sinking to catatonic levels.
Having pretty much dedicated 24/7 coverage to an Orange Man Bad narrative for more than four years, and some at CNN taking a victory lap after former President Donald Trump was defeated in his reelection attempt, the network is in desperate need of a new boogey man to drive fear into the hearts of viewers — which keeps their eyeballs glued to the screen.
This may explain why CNN is seemingly obsessed with trying to demonize Fox News, taking special care to go after Tucker Carlson, who hosts the most popular prime time show on cable news, “Tucker Carlson Tonight.”
But it’s clearly not working, as seen by recent ratings figured by Joe Concha, media reporter for The Hill. Concha compared figures from Friday, May 7, to numbers seen in January.
“The drop CNN is experiencing is profound,” he tweeted Monday. “On Friday, not one program broke 900K total viewers. Prime averaged less than 800K overall. For comparison, the network averaged 2.74 million viewers in January, so we’re talking about more than two-thirds of the audience – gone.”
The drop CNN is experiencing is profound. On Friday, not one program broke 900K total viewers. Prime averaged less than 800K overall.
For comparison, the network averaged 2.74 million viewers in January, so we’re talking about more than two-thirds of the audience – gone. https://t.co/a4f14QXStm
— Joe Concha (@JoeConchaTV) May 10, 2021
As seen above, not a single show on the network Trump often referred to as the “Fake News Network” topped a million viewers on Friday. Not one.
By comparison, Carlson, the frequent target of CNN’s ire, drew 2.6 million viewers.
Concha also quelled arguments that the gap between January and now was created in part by high numbers during the Jan. 6 protest at the U.S. Capitol.
Well, not January, but the numbers are down considerably from 2020, 2019, 2018…
— Joe Concha (@JoeConchaTV) May 10, 2021
As seen over the weekend, while CNN is fixated on criticizing its rival, Fox News is busy reporting the news of the day — such as the heavy clashes between Palestinians and Israeli police in Jerusalem, and the Hamas rockets raining down on the holy city.
The latest Rasmussen Reports polling shows Fox News well ahead of its cable news competition with 41% of likely voters saying that they tune in.
Compare that to CNN, which comes in at 25% of likely voters saying they “generally watch” the network, compared to 21% for MSNBC.
“It may be that the biggest loser in last year’s election wasn’t a political candidate, but CNN, which has seen its ratings drop precipitously since former President Donald Trump left office in January,” Rasmussen said in the survey analysis.
CNN hosts Brian Stelter and Anderson Cooper have experienced significant declines in viewership, albeit in different venues.
Stelter, CNN’s chief media correspondent, his a new low in viewers last Sunday on his show, “Reliable Sources,” which recorded its smallest audience of the year. The week before, when Stelter was on vacation, his replacement John Avlon drew more eyeballs by almost 100,000.
As for Cooper, his stint as guest host of the long-running game show “Jeopardy!” was scored as the lowest ratings of the recent crop of Jeopardy guest hosts.
Here’s a quick sampling of responses to the story from Twitter:
Good points. Also, I’v never seen anything in my decade+ of watching cable news ratings where 4pm-8pm is getting better demo ratings than 8pm-11pm. https://t.co/EOQCLuzIZz
— Steve Krakauer (@SteveKrak) May 10, 2021
I think the correct term is ‘POOF’. https://t.co/QrK5yqkbMd
— Pradheep J. Shanker (@Neoavatara) May 11, 2021
When you build up a whole network identity based on being the opposition to one particular politician, you’re going to run into trouble when that politician is no longer in office. https://t.co/xJizqIPVQZ
— AG (@AGHamilton29) May 11, 2021
Viewership down 67% but lies and distortions up 300%. CNN will never learn so the marketplace is disciplining them. What’s that phrase, Get Woke….
I knew them working so hard to get rid of Trump would be the worst thing for their business. Glad to see it.
— Sometimes Right, Sometimes Center, Never Far Left (@PoliticsFan10) May 10, 2021
At what point are those numbers just people that forgot to turn off the TV?
— Homer (@Spoken_Easy) May 10, 2021
This is why they have continued to hype the fear of COVID. With no more Trump, once people are no longer afraid, there’s no reason to watch.
— Nate Ardle (@NateArdle) May 11, 2021
In their defense the audience may have been standing in traffic and or looting
— Mtlcndns (@mtlcndns) May 11, 2021
That’s why there’s so much screeching lately to remove Fox News. 😬
— Nanci. (@gin_soakedqueen) May 11, 2021
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