Jim Banks is the head of the House GOP’s biggest caucus. He’s also earning another unofficial title: shadow chair of the House GOP Conference.
The Indiana Republican, who’s made no secret of his future leadership ambitions, has used his new platform as chief of the Republican Study Committee to build a messaging operation to compete with that of Rep. Liz Cheney, the House GOP’s current — and embattled — conference chair.
On Banks’ watch, the RSC has begun blasting out weekly newsletters modeled after POLITICO Playbook that try to serve up a buzzy mix of politics, policy and personality. The RSC also regularly compiles talking points for its members that often get leaked to conservative media outlets. Banks crafted his own memo outlining his vision for the GOP’s future that won praise from top Republicans. And the RSC has also helped coordinate media opportunities for its members, with Banks routinely popping up in D.C.-based coverage himself.
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