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The coffeehouse chain Krispy Kreme Doughnuts is offering one free doughnut per day to anyone who can prove they’ve received the coronavirus vaccine.
Designed ostensibly to entice Americans to seek out the vaccine for the sake of their health, the effort started March 22nd and will continue until the end of the year.
There’s only one stipulation: To receive their daily free doughnut, Americans must show Krispy Kreme employees their “COVID-19 Vaccination Record Card,” and the card must state that they’ve received “at least 1 of the 2 shots of the Moderna or Pfizer COVID-19 Vaccine or 1 shot of the Johnson & Johnson COVID-19 Vaccine.”
These details were published on Krispy Kreme’s website Monday.
We’d like to show sweet support to those who have received the COVID-19 Vaccine. Starting today, bring your Vaccine Card to a Krispy Kreme shop and get 1 FREE Original Glazed doughnut. No chance to get your Vaccine? This will run thru end of 2021. Info at https://t.co/gWnWhXOKKq pic.twitter.com/UqmDLne5E9
— Krispy Kreme (@krispykreme) March 22, 2021
This announcement has provoked some concerns. According to the Federal Trade Commission, these cards contain sensitive personal data that could put Americans at risk of identity theft if shared recklessly, such as on social media.
“Your vaccination card has information on it including your full name, date of birth, where you got your vaccine, and the dates you got it. When you post it to Facebook, Instagram, or to some other social media platform, you may be handing valuable information over to someone who could use it for identity theft,” the federal agency announced in a blog post last month.
“Think of it this way — identity theft works like a puzzle, made up of pieces of personal information. You don’t want to give identity thieves the pieces they need to finish the picture. One of those pieces is your date of birth. For example, just by knowing your date and place of birth, scammers sometimes can guess most of the digits of your Social Security number.”
Using this information, thieves can then “claim your tax refund” (or stimulus check even) and “engage in other identity theft.”
Please do not post a photo of your vaccination card on social media. You could be inviting identity theft. More: https://t.co/5VbobyxZl8 #COVID19 #COVID19Vaccine pic.twitter.com/rniFwXIPn2
— FTC (@FTC) February 8, 2021
There’s also the issue of health.
“Doughnuts are bad for you,” Krispy Kreme itself admitted in a 2014 ad, according to the ad agency Gasp.
Of course, the ad then went on to note that virtually everything else on Earth is also bad for you, including TV, stress, germs, not drinking enough water, stress, etc. The key, the ad continued, is to seek balance.
“At Krispy Kreme, we think the key to life, by which we mean eating doughnuts, is balance. Sure, if you eat them morning, noon, and night and they are brought directly to your armchair, then that would be bad,” the ad read.
“But then if you’ve never felt the pleasure of eating a delicious fluffy original glazed doughnut hot off the line and, heaven forbid, you get struck by lightning, well surely that would be really bad.”
It was a clever gambit, but the inexorable truth still stuck out like a sore thumb — doughnuts are bad, especially if eaten without balance.
The San Francisco Chronicle notes this as well.
“Donuts are loaded with sugar and trans fat, which aren’t good for your heart or your waistline. The fried confections don’t supply an impressive amount of key vitamins and minerals either. While the occasional donut isn’t likely to hurt you, regularly making them part of your diet might,” an undated health piece reads.
Indeed, and eating a doughnut a day seems like a way of “regularly making them part of your diet,” no?
That said, personal responsibility does still mean something in America.
The one piece of good news for those doughnut fiends who prefer to not seek out a coronavirus vaccine is that Krispy Kreme is offering a free doughnut to them as well.
“We understand that choosing to receive the COVID-19 vaccine is a highly personal decision. We advise all employees and guests to consult with their healthcare provider regarding whether to obtain a COVID-19 vaccination and which vaccine to receive after reviewing the available information,” a disclaimer on its website reads.
“If you have made the personal decision to not receive the COVID vaccine, please visit us on Mondays, 3/29/21 – 5/24/21, to receive a free Original Glazed® doughnut and a medium brewed coffee to get your week off to a good start.”
The only difference appears to be that this offer lasts only until May, whereas the offer to those who receive the vaccine lasts until the end of the year.
Apparently, if you abstain from obtaining a vaccine, you’ll be inundated with less sugar-heavy daily doughnuts. That’s certainly one way to promote good health.
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