Viewership for Sunday’s 63rd Annual Grammy Awards show, the biggest night in music entertainment, dropped to a record low mirroring a trend for similar programming critics say has become dominated by politically correct content.
“The award shows are on life support,” NBC News’ Dylan Byers noted in a Monday report.
According to reports, just 8.8 million people tuned in to the Grammys, a 53-percent decline over last year. That record-low follows a similar significant decline in Golden Globes viewership, which tanked 60 percent to 6.9 million people who watched.
“While this year’s cataclysmic falloffs are due at least in part to the pandemic, television executives and industry insiders have said they also reflect an acceleration in the longstanding ratings declines that have afflicted the awards shows specifically and linear television generally,” Byers wrote.
It’s not clear how the pandemic would have prevented people from turning on their televisions or streaming the show on their smartphones.
With that in mind, Byers went on to note that other, similar entertainment programming such as Fox’s “The Masked Singer” is drawing about 10 million viewers.
A separate report in entertainment industry staple Variety pointed out that this year’s Grammys featured several top entertainers including Taylor Swift, Harry Styles, BTS, Dua Lipa, Cardi B, and Megan Thee Stallion.
“In comparison, the time-zone adjusted fast national charts for 2020’s Grammy Awards drew a 5.4 rating in the key demo and 18.7 million viewers. The 2019 Grammy Awards drew a 5.6 rating and 19.9 million viewers. The least-watched Grammys was the host-less awards ceremony in 2006, which snagged 17 million viewers,” Variety reported.
Variety went on to put a positive spin on the broadcast nonetheless, noting that there was an 83 percent increase in live streams which, again, seems to discount claims that the pandemic reduced viewership.
Others credit part of the decline in viewership to an increase in stars’ pushing leftist social justice content including Black Lives Matter.
“People are tired of the ‘woke’ elitists telling people how to live their lives,” Ryan Fournier of Turning Point USA wrote on Twitter.
The Grammys ratings tanked this year.
2020: 18.7 million
2021: 7.9 millionPeople are tired of the “woke” elitists telling people how to live their lives.
— Ryan Fournier (@RyanAFournier) March 16, 2021
Warning: Strong content
“F*k the Grammys,” rapper Li’l Wayne added.
Fuk the Grammys
— Lil Wayne WEEZY F (@LilTunechi) March 15, 2021
Beyonce won a Grammy for her single “Black Parade,” which celebrates Juneteenth, when slaves were emancipated.
“I wanted to uplift, encourage and celebrate all the beautiful black queens and kings that continue to inspire me and inspire the whole world,” she said on acceptance of the award.
And H.E.R. won a Grammy for her song, “I Can’t Breathe,” which was inspired by the death of George Floyd.
“You know that fight we had in Summer 2020?” H.E.R. said Sunday on stage. “Keep that.”
Rapper “Li’l Baby” performed his hit, “The Bigger Picture,” against a backdrop of a black man being handcuffed and then shot by police.
Others pointed to raunchy displays of vulgarity, such as rapper Cardi B’s “WAP” featuring Megan Thee Stallion. The duo performed the former No. 1 song, whose title stands for a descriptive sexual bodily function, using explicitly sexual visuals and dance routines.
And the softcore porn they push as “entertainment”.
— Rob (@bobbyrlf) March 16, 2021
The same thing happened to the VMA’s, Oscar’s, and Grammarly’s when they become more political after Donald Trump became president.
— Dawson Stoff🏳️🌈🇺🇸🇮🇱🇬🇧🇮🇪🇫🇮 (@dawson_stoff44) March 16, 2021
“The left is fine with the disgusting performance Cardi B just gave at the Grammys but Dr. Seuss is too dangerous for our children?” TPUSA founder Charlie Kirk noted.
“Blexit” co-founder and bestselling author Candace Owens ripped the performance as well, describing it as something akin to a “lesbian sex scene.”
“Virtually, what we were looking at last night was a lesbian sex scene being simulated on television, and this is considered feminist,” she said.
“This feels more sinister. This is starting to me to seem like it’s not even left or right, it’s not a political issue. This seems like an attack on American values, American traditions, and you’re actually actively trying to make children aspire to things that are grotesque,” Owens added.
“You have these kids learning about critical race theory, they’re learning that they should aspire to people like Cardi B. You see that fundamentally we are seeing the destruction of American values, American principles.”
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Jon is a staff writer for BizPac Review with 30 years' worth of reporting experience, as well as an author and U.S. Army veteran. He has a BA in political science from Ashford University and an MA in national security studies/intelligence analysis from American Military University.
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