Many people look forward to the Super Bowl for the ads and the 2021 game was no different. Cure Auto Insurance ran their “Whip It Out” commercial just before halftime on Sunday night and, for better or worse, got a lot of attention over it concerning workplace harassment.
The backdrop for the video advertisement was an office where an administrator named Ms. Davis looked up to see two employees enter her office… one female, one male.
The unidentified female employee was irate: “Ms. Davis, Tommy just brought me into his office and whipped out his opinion.”
Note that the entire ad from start to finish is one big sexual innuendo.
LEAKED!! – Our Super Bowl commercial has leaked! Be sure to look for it heading into halftime of the Super Bowl later today!#drivewell #superbowl #superbowl2021 #superbowllv #superbowlcommercials #cureautoinsurance #cureinsurance pic.twitter.com/5TRLErPLFH
— CURE Auto Insurance (@CUREInsurance) February 7, 2021
Ms. Davis looked at the male employee and said, “Tommy” in a warning tone of voice.
“I didn’t just whip it out. She was into it. Plus, I have a pretty big opinion,” Tommy quipped.
And predictably, the female employee zinged him back: “Oh please, it’s not that big.”
“She only gave me a second,” Tommy retorted.
The administrator admonished him: “Tommy, not everyone in this office wants your opinion.”
“Okay, well, how about you last week at happy hour when you begged me for my opinion?” Tommy smilingly asked her.
“I had a pitcher of margaritas. I would’ve taken Doug’s opinion,” Ms. Davis stated.
The intentionally humorous ad concludes with a voiceover stating, “we can’t protect your opinion, but we can protect your car.”
Many viewers were offended by the ad for making light of sexual harassment, but others found it humorous and stated so on social media. Comedian Tom Cotter loved it: “Cure auto Insurance commercial was funny, and I had never heard of Cure Insurance, so well done…mission accomplished. #SuperBowl.”
Jeremy Mitchell thought it was pure gold: “Lmao. Finally some satire and chilling social commentary. Not to mention an epic ad. Kudos. Whip It Out – CURE Auto Insurance 2021 Super Bowl Ad.”
Others on Twitter were not amused. They lined up to bash the commercial for ostensibly trivializing sexual harassment. Tom’s Guide called it “the outright winner for worst Super Bowl ad of the year. It was not funny, remarkably tone-deaf and downright nauseating.”
Nick Childs tweeted: “Wow. Okay. Cure Auto Insurance with the fail ad of the decade. What is happening????”
“To CURE Auto Insurance: your 2021 super bowl ad is disgraceful. You poke fun at sexual harassment policies and horrific behavior when continued education is needed and harassers held accountable. Not funny. Super offensive,” tweeted Susan Hogan.
And journalist Jenn Sullivan stated on Twitter: “Mocking sexual harassment in the work place is not a good look. Just my opinion…not impressed Cure Auto Insurance”
The company has a history of cringe-inducing ads and has had them yanked previously from the Super Bowl. “Keep your eyes on the road,” was a 30-second spot where one man takes a peek at another in front of a line of urinals. Other snarky ads include “Use your blinkers correctly,” which features a man whose accidental poolside winks get noticed by an angry boyfriend, and “Check your blind spot,” which shows a man trying on his wife’s bra.
Cure Auto Insurance is based in West Windsor, New Jersey. They provide insurance to drivers in New Jersey and Pennsylvania.
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