‘This is the America I love!’ Kid Rock slaps down big bucks to help Barstool Fund for small business

Singer and entrepreneur Kid Rock has donated $100,000 to a fund launched by Barstool Sports, aimed at assisting small businesses hard-hit during the COVID-19 pandemic.

In a post earlier this week on Twitter, the “Cowboy” singer announced his donation and lauded the fund for its pro-American patriotism and spirit.

“THIS IS THE AMERICA I LOVE!” he wrote. “Put me down for 100k. And I only post this in hopes others as blessed as me may be moved to help out. ” -Kid Rock.

Barstool Sports founder Dave Portnoy created the fund as a way to assist small businesses financially that have been impacted by coronavirus-related lockdowns and other restrictions.

“I’ve been ranting and raving lately about the plight of small business in the United States. New York City just shut down indoor dining. It’s like, how do you expect these people to survive? How are restaurants going to survive?” Portnoy said. “They’re already on their last legs and you’re pulling the plug on them, and nobody seems to care in the government.”

Portnoy, who seeded the effort with $500,000 to start, said while his plan may not be the best one going, he felt it is much better than doing nothing.

“We’ve come up with a plan. Is it the best plan? No. The best plan is the government getting off their a** and issuing relief; billions of dollars to these small business owners who are losing their livelihoods,” he said. “That’s the solution. That’s the only solution really — but barring that, we’re going to do whatever we can.

“The Barstool Fund, it is modeled around [my cameraman] Frankie Borrelli,” he added. “Well, his dad owns Borrelli’s in Long Island, the perfect example of the type of business we are trying to save. Throughout this pandemic, I’ve been, like, ‘Hey, Frankie, how’s your dad doing? How’s Borrelli’s doing?’ Every month it gets a little bleaker.”

According to the fund website, the effort has raised more than $20.2 million in support of more than 90 businesses.

As for Kid Rock, whose real name is Robert James Ritchie, he has engaged in acts of charity before.

In December 2018, the singer spread some Christmas cheer by paying off the layaway balances of 350 families at a Nashville Walmart, a total of about $81,000.

“Kudos to Kid Rock for making such a gesture in our community,” store manager Tom Meyer told local media at the time. “I think that’s a pretty Nashville-proud moment.”

The singer, who has a reported net worth of about $80 million, said he was inspired by director and actor Tyler Perry, who paid off layaways at two locations in Georgia the same year, amounting to about $434,000.

“Great idea! I followed your lead and paid off the layaway at my local Walmart in Nashville,” the Kid wrote on Twitter. “Merry Christmas and God Bless You!”

Perry noted in a video posted to Twitter that he had hoped to remain anonymous.

“I have paid for all of your layaways for Christmas. So Merry Christmas to everybody,” he said. “You got to go into the Walmart, get your layaway and pay a penny, one penny, and you get your layaway. I know it’s hard times and a lot of people are struggling. I’m just really really grateful to be able to be in a position to do this. So, God bless you. Go get your stuff.”

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Jon Dougherty

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