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The Gap clothing company quickly tucked tail and ran, after a tweet advertising a new sweater triggered a scorching liberal backlash.
The Gap clothing tweet was quickly deleted as so-called tolerant liberals proved again that they want no part in calls for America to unite. With the nation on edge as the 2020 presidential race remains undecided, the Gap took to social media to spread a positive message and promote unity, but was instantly torched.
“The one thing we know, is that together, we can move forward,” the caption read on the ad which featured the video of the half red, half blue hoodie being zipped together.
But it seems the message apparently aimed at uniting Republicans and Democrats in a post-election America, was not what liberals wanted. The only thing the clothing company succeeded in doing was uniting the haters who blasted the company for its message.
— Jon Levine (@LevineJonathan) November 4, 2020
The ad sparked a torrent of criticism, highlighting how tightly the left hangs on to its hatred.
yay we can just walk sideways depending on the city we’re in https://t.co/W8qyxfb05s
— chrissy teigen (@chrissyteigen) November 4, 2020
Maybe there’s one place I can agree with racist, hateful Trump voters on and that about how lame this is. https://t.co/tjKkk73P0X
— Eric Goldman (@TheEricGoldman) November 4, 2020
— joshua rush (@JoshuaRush) November 4, 2020
wow, thank you for solving our country’s political crisis with this sweatshirt. courageous.
— Alex Berg (@itsalexberg) November 4, 2020
Aww. This might keep the caged kids separated from their families at the border warm. 🥰 All we needed was this sweater of unity. If Kendall Jenner cracks open a Pepsi, we’ll be singing kumbaya.
— Farrah Alexander (@AuthorFarrah) November 4, 2020
@gap Nice try, but I honestly don’t want to imply unity with any supporter or facet of blood red Trumpism. Not even on a stupid sweatshirt.
— Michele G (@Chele13127) November 4, 2020
Some responses just prompted head-shaking reactions.
You sound nice https://t.co/OoGGHZSja3
— Ben Shapiro (@benshapiro) November 4, 2020
Wow, triggered by a hoodie 😂 what a douche
— Preston Stalvey (@pstalvey) November 4, 2020
Gap responded to the explosive reactions by deleting the offending tweet.
Literally minutes later. @gap deleted it
We live in sad and stupid times pic.twitter.com/0TyytCuL8v
— Cameron Gray (@Cameron_Gray) November 4, 2020
Gap getting ratioed for this is the problem. It’s a nice sentiment. Don’t attack the messenger for saying we need to work together. https://t.co/OkvFQrTszj
— Mark Hemingway (@Heminator) November 4, 2020
“I think these companies have to realize that Twitter is not the real world,” reporter Joe Concha told “Fox & Friends” Thursday.
“The woke mob comes for you in those places,” he added. “Don’t listen to social media and the bots on there. If you have a positive message, that’s a great thing and don’t worry about what these trolls have to say.”
The HIll’s Joe Concha says that people “have to realize that Twitter is not the real world,” then rants at length about an assortment of extremely online right-wing grievances. pic.twitter.com/46rFxPjE40
— Bobby Lewis (@revrrlewis) November 5, 2020
A company representative admitted that it may have been “too soon” for a message calling for Americans to unite, further driving home the reality of the hate-filled division in the nation.
“From the start we have been a brand that bridges the gap between individuals, cultures and generations,” Ana Serafin Smith, director of specialty brands communications for GAP, said, according to The New York Times.
“The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all,” Smith added.
Despite the blistering attacks against the hoodie and the message, the Gap did have some support on social media, where many called out the stunning lack of tolerance.
Ahhh, the side of unity is angry when @gap wants to support unity.
— Brittany (@fairestthings) November 4, 2020
Looks like Biden’s plan to “heal our nation” is going to go well.
— Fuzzy Chimp (@fuzzychimpcom) November 4, 2020
This is why we really can’t have nice things. It’s cheesy but it’s well meaning. Keep scrolling if you’re not into it
— Javier E. David (@TeflonGeek) November 4, 2020
So the Gap wants to promote unity and moving forward as a country regardless of outcome and that’s a problem why?
ProTip: If you don’t like the sweatshirt, then don’t buy it and kindly shut the hell up.
— Mysty Stewart (@PlayMsT4Me) November 4, 2020
Yeah, unity is just so terrible isn’t it 🙄
— VICKY (@vjkimmel) November 4, 2020
What’s wrong with this. Maybe it’s a symbol that regardless of if you vote red or blue there needs to be peace!
— The Real Deal Dev (@TheRealDealDev) November 4, 2020
To the woke, that’s its failing.
— Dean K Gibson ✝ 😷 📷 📶 (@AE7Q_) November 4, 2020