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Joe Biden sets all-time historic record for TV ad spending to offset basement dwelling strategy

October 25, 2020 | | Print Article

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While Democrat presidential candidate Joe Biden stays in his Delaware basement most of the time, his campaign commercials are everywhere. Flush with cash, Hiden’ Biden’s campaign has reportedly set an all-time record for the amount of spending on television ads. To date, the campaign has anteed up $582.7 million in pushing ads onto the nation’s TV screens.

In contrast, Team Trump has spent $342 million on TV spots. The Trump campaign seems unworried about the disparity, however. “Trump’s re-election campaign predicts that the Biden advantage in the ad wars would be neutralized by the ground operation they’ve built up over the past two years,” Fox Business reported. “Campaign manager Bill Stepien said last week that the Biden campaign’s efforts this spring and summer to expand their ground game were ‘too late’ and criticized the former vice president’s strategy for ‘putting it all on TV.'”

This onslaught is being enabled by Biden’s fundraising success, which set records in August and September ($364 million and $383 million, respectively). Biden has jacked up his advertising in the battleground states such as Michigan, Pennsylvania, and Wisconsin where he’s been bashing the POTUS about his handling of COVID-19 and on other issues. In the aptly named Keystone State, for example, Biden reportedly ran 38 different ads in one week.

Hillary Clinton outspent Trump in 2016, but Trump prevailed anyway, obviously. “Spending more isn’t always a harbinger of victory — the former secretary of state’s campaign put around $270 million into the race four years ago, while then-candidate Trump spent less than $100 million,” CBS News explained.

Biden is also benefitting from what many contend is free advertising on MSNBC and CNN, networks that are masquerading the content as news reports.

In the fragmented TV universe combined with limited attention spans, it’s difficult to assess whether Biden ads invading America’s living rooms are anything but background noise, especially when most people just reach for the remote when a commercial of any kind appears. The campaign is also spending big on radio and digital ads.

Recall that former Biden rival (and now ally) Mike Bloomberg who spent nearly $1 billion (reportedly about half of it on ads) during the Democrat primary and wound up winning just a few DNC convention delegates from America Samoa.

Heavily supported by Wall Street, Biden may have a thick wallet, but hardly anyone shows up for one of his rare public appearances. In the meantime, the grassroots enthusiasm for Donald Trump in the form of huge crowds as he tirelessly barnstorms across the country is off the charts.

 

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