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Talk about a fall from grace …
Former Fox News host Shepard Smith’s return to air on CNBC has been “muted” and uneventful, according to multiple reports.
Whereas the hotheaded host used to attract an average of 1.3 million total viewers and 195,000 in the key demographic while hosting Fox News’ now-defunct “Shepard Smith Reporting,” these days he’s attracting only 25 percent of that.
“CNBC’s Shepard Smith averaged 322,000 total viewers in his first week of shows on the Comcast-owned business network, according to Nielsen Media Research,” The Hill’s Joe Concha reported Friday.
His Sept. 30th debut reportedly attracted 373,000 viewers, but the numbers quickly dropped to 321,000 by Oct. 1st.
Conversely, his competitor Martha MacCallum, the host of Fox News’ “The Story,” attracted 2.556 million viewers and 453,000 in the key demographic on Oct. 1st. This means she attracted more in the key demographic than he attracted total. Ouch.
According to numbers from Adweek, even CNN’s Erin Burnett and MSNBC’s Joy Reid outperformed him with 1.422 and 1.956 million viewers total, respectively. Double ouch.
And according to Concha, even a daily REPEAT episode of Fox Business Network’s “Lou Dobbs Tonight” has been outperforming him. Triple ouch. You’re out.
“Smith competes against a repeat of ‘Lou Dobbs Tonight’ on Fox Business at 7 p.m. ET. Over the past week from Sept. 30-Oct. 7, the Dobbs repeat averaged 335,000 viewers in topping Smith,” he reported.
So what might be causing him to perform so poorly? Perhaps dishonesty and bias?
— Kevin Turner (@bkevinturner) October 5, 2020
“In my more than 30 years in journalism, there has never been a better or more critical time to launch a non-partisan, fact-based evening newscast,” he’d reportedly said after signing his contract with CNBC in July.
“From the ongoing pandemic to the election and the economy, the mission of this program is to cover the most important news of the day with depth and clarity. Each night, we will be bold, we will be direct and we will deliver the truth to our viewers.”
But it doesn’t appear Smith is a “non-partisan” journalist interested in “fact-based” reporting. In fact, his legacy at Fox was one of decisively left-wing commentary, rants and meltdowns.
Here are just a few of Shep Smith’s editorials disclosed https://t.co/asf07AOf8L
— Nomon R Kennedy (@NomonKen) October 12, 2019
And judging by remarks he made this week to The Advocate, an LGBT-themed magazine, his attitude on “reporting” hasn’t changed much.
Asked to comment on what he feels “is the biggest story right now,” he went on to provide a list of endless, plainly left-wing causes.
“I feel like most everything right now fits into six total buckets. Politics and COVID. The information age and disinformation. Social justice, which finally most people seem to be realizing is a real thing. Income inequality, which is the root of so many of our problems. And climate,” he said.
“Those are the things we’re going to focus on and we’re putting lots of resources into those categories. We have to understand income inequality is killing us and it’s going to get worse. We have to understand social justice has to happen to fulfill what the Founding Fathers said they wanted. And the information age is something we have to understand.”
Smith added, “We have a lot of neighbors, nice good people, who are being misinformed with disinformation. And it’s changing our world and we have to figure out what to do about it. I don’t know the answer but I know we have to talk to the brightest people and the smartest scientists and bring the best information we can so people can have a better life. It’s partly on us.”
His interests align perfectly with those of the Democrat Party, which prioritizes so-called “social justice” over real justice, which obsesses over climate change and which incessantly tries to silence opposing views by mislabeling them “disinformation.”
— Bo Snerdley (@BoSnerdley) April 3, 2020
His “reporting” on FNC had been just as partisan.
He wasn’t practicing journalism when he accused President Donald Trump of trading in racism, when he warned listeners that “the time to stop [climate change] is running out” and that doom and gloom awaits them, and when he said, quote, “We are America! I don’t give a rat’s ass if it helps! We are America! We do not f***ing torture!”
He was sharing opinions …
Of course, some Americans like opinions, ergo why opinion hosts such as Fox News’ Tucker Carlson, Sean Hannity and Laura Ingraham perform well ratings-wise.
But unlike Smith, they don’t purport to be unbiased journalists …
Speaking of which, good luck spotting any journalism in the broadcast below: