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The wide-scale virtue-signaling now being seen in America to appease the woefully uninformed rage mob would be hilarious if the long term implications didn’t signal troubling times ahead.
The real estate industry in Houston, Texas, is eager to show its support for the left’s systemic racism narrative. So much so that the Houston Association of Realtors has discontinued the word “master” in favor of “primary” in describing master bedrooms and bathrooms, the New York Daily News.
After all, as the newspaper noted, “bedrooms and bathrooms are nobody’s master.”
“The Multiple Listing Service advisory group regularly reviews the terms and fields used in the MLS to make sure they are consistent with the current market environment,” an association statement said. “The updates to primary bedroom and primary bath were among nine requests for review that were submitted by members and considered at the most recent meetings.”
The term “master” suggests the person in authority, such as the head of a household, the employer of servants… or, if your feet are stubbornly planted in the 19th century, the owner of slaves.
“Amid racial-equality and police-overhaul demonstrations, “master” has become unpopular due to its slavery connotation,” the Daily News declared.
And censoring our language through a left-wing filter is a surefire way to solve the “problem.”
After the term was effectively declared passé, the updated guidelines informed agents they can still use it “as you feel appropriate,” which means they’ll now risk drawing the ire of the rage mob.
The updated guidelines say: “You may still use the term ‘master bedroom’ or ‘master bath’ as you feel appropriate in your marketing materials and in the public remarks, agent remarks and photo descriptions.”
Dietrich von Biedenfeld, a business professor at the University of Houston, cited the historic master/slave plantation dynamic in support of the cultural cleansing of our history to meet the progressive left’s standards in the year 2020 — an effort that now includes the cleansing of our language.
“Some of these changes are simply good-faith exercises to demonstrate awareness of historic improprieties or inequities,” Biedenfeld told KTRK.
“Particularly in the south, we’ve had master/slave culture,” he added. “So, on a plantation, you would have a master of that domain who would then exercise control and dominance over enslaved or indentured servants, and so historically, to say that the master lives in a certain place, then it’s sort of creates a tone that minorities are excluded.”
But don’t be so quick to award the Houston Association of Realtors as “most woke” in America.
Not with the French cosmetics giant L’Oreal in the running.
The personal care company announced Saturday it’s removing the word “whitening” from its skincare products.
L’Oreal said in a statement that it “has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the Associated Press reported.
In a tweet earlier this month, L’Oreal said: “L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to the @NAACP to support progress in the fight for justice. #BlackLivesMatter.”
L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to the @NAACP to support progress in the fight for justice. #BlackLivesMatter pic.twitter.com/4VDZUAdgXv
— L'Oréal Paris USA (@LOrealParisUSA) June 1, 2020
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